By Joginder Tuteja, Bollywood Trade News Network

Believe it or not but 14 weeks after the film's release, promotion of Shahrukh Khan starrer has begun. Yes, that's true!

This added vigor comes from the fact that the DVDs of the film have just hit the stands and are already occupying the #1 spot in the sales charts. While a normal course of DVD publicity is through short teasers and poster campaign, the makers of DON have gone ahead and created an entirely fresh promo which is at par with the first theatrical trailer that was seen 4 months back and gets the adrenaline pumping once again.

Focusing on SRK's character of DON with important scenes from the films coupled with heart-stopping action sequences, the fresh full length promo makes quite an impact when seen on the satellite channels and succeeds in making a viewer catch the film yet again.

And yes, as has been the constant feedback from the audience, watching DON second time around is a much more exciting fare!