Ekta and Tusshar get aggressive with C KKOMPANY
August 13, 2008 1:41:35 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Brother-sister 'jodi' of Ekta Kappor and Tusshar Kapoor are going all out to ensure that their C KKOMPANY gets a treatment similar to that of any big budget box office extravaganza. This can be pretty much evidenced in the way they are going around the town in a round the clock manner and promoting the film rather aggressively.
Put on any music channel or flip through a newspaper, chances are that you would end up watching or reading about C KKOMPANY. Whether it is songs or interviews or tid-bits from the stars or information about the making of the movie/music or the talkie promos, the buzz is getting stronger by every passing day about C KKOMPANY which also stars Anupam Kher and Rajpal Yadav along with Raima Sen.
Now the film being noticed is pretty commendable considering there are other big films which are currently in news, most notable being SINGH IS KINNG, BACHNA AE HASEENO and GOD TUSSI GREAT HO. Still, in terms of screen/page space, C KKOMPANY is not allowing itself to be left behind.
Considering there is a stream of relatively medium/smaller budget films arriving on 22nd and 29th August (MAAN GAYE MUGHALL-E-AZAM, MUMBAI MERI JAAN, PHOONK, CHAMKU, HIJACK, ROCK ON, MY FRIEND GANESHA - 2), C KKOMPANY is ensuring that it makes much more than just it's presence felt over it's 29th August arrival.
Says a source attached to the film, ''Ekta and Tusshar are quite gung-ho about the film. They are going ahead with a holds-no-bar approach with this film. There is no question of any compromise whatsoever since Sachin (Yardi) has done a very good job with the film. Also, one has to remember that he is the same man who has written two diverse films like KYA KOOL HAIN HUM and TRAFFIC SIGNAL. He has good sensibility of what sells with the audience. That's the reason why everyone is so positive about C KKOMPANY.''
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