PHOONK paves the way for RAAZ...
August 26, 2008 6:53:54 PM IST
Bollywood Trade News Network
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Audiences give thumbs up to horror flicks...
RAAZ- THE MYSTERY CONTINUES becomes the most anticipated release this winter
The bumper opening of PHOONK has taken everyone by surprise! 2008 is a special year for horror as a genre, as not only have the people started lapping up horror movies, but it is one of the few years where many talented directors are exploring the genre. Perhaps the most anticipated movie of this genre - RAAZ - THE MYSTERY CONTINUES - will highlight the potential of this genre to the hilt.
What differentiates RAAZ - THE MYSTERY CONTINUES from other horror flicks is the blockbuster music which is the trademark of the Bhatts. It's quite difficult to have moments which run a chill down your spine and the music that warms up your heart in the same movie. But with the creative genius of Vishesh Films and marketing skills of SONY BMG, RAAZ- THE MYSTERY CONTINUES is all set to capture the Indian audiences with the first ever musical thriller of this year.
If the response to PHOONK is anything to go by, it shows that cine-goers want quality entertainment - the genre of the movie is quite incidental. In terms of entertainment, they will lap up a quality horror flick as much as a comic caper or an adrenaline pumping action movie - as long as it entertains and gives them what they came for.
Going back in time, there was a phase in the 60s and the 70s when some outstanding horror/thriller movies like MADHUMATI, MAHAL and WOH KAUN THI enthralled the audiences to become the biggest hits of their times, and classics forever. Incidentally, they seamlessly integrated a strong storyline and lots of spine-chilling moments with some chartbusting music. The 80s and the 90s - with bad masks and make-up, worse performances and sleaze creeping into them - saw a phase of which relegated horror as a genre to a 'B-grade' genre. RAAZ, in 2002, was perhaps the first movie which brought back the magic of the 60's and the 70's horror classics - making it till date the only horror/ thriller musical Blockbuster of the Decade. Incidentally, the only movie which will break this record in the near future will be the 2nd in series - RAAZ - THE MYSTERY CONTINUES.
RAAZ -THE MYSTERY CONTINUES is also touted as 'the most expensive horror movie ever made'. The creative genius of the Bhatts, some blockbuster music, the marketing skills of SONY BMG and now, the audiences giving a thumbs up to horror as genre - these are reasons making RAAZ - THE MYSTERY CONTINUES hotter by the day in the trade circuits.
RAAZ -THE MYSTERY CONTINUES is a supernatural thriller dealing with the myths and superstitions that are still widely existent in the contemporary Indian society. The film will tend to challenge one's beliefs about the supernatural phenomenon. The film is being slated as the biggest project ever by the Vishesh Films who have joined hands with SONY BMG.
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