Sunil Shetty: ''MiDDAY's strategy is reaping results''
July 5, 2008 8:27:19 PM IST
Bollywood Trade News Network
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Recently MiDDAY, concluded a week long celebrations of its 29th birthday with an anniversary bash at Blue Sea. The party was attended by leading media agencies, advertisers, society glitterati and Bollywood personalities. Adding star power to the evening were Vivek Oberoi, Sunil Shetty, Shreya Saran, Shweta Bhardwaj, Apoorva Lakhia, and Vidya Balan.
Said Sunil Shetty, 'It's nice to see that MiDDAY's defined strategy is reaping results and leading to positive growth in a time that's difficult for most newspapers.'
Vivek Oberoi reminisced that he had a special place in his heart for the newspaper because it was the first paper that had featured him in the news with a front page piece titled 'Oberoi Towers.'
Shriya Saran spoke about how she really looked forward to receiving the paper each afternoon to get her dose of entertainment and news, while Director Apoorva Lakhia spoke in jest about how he hoped that Sarita Tanwar, Editor of Hitlist, MiD DAY, would now only write good things about MISSION ISTANBUL for the next week.
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