A success, JTYJN further pumps up promotion
July 7, 2008 5:33:41 PM IST
Joginder Tuteja, Bollywood Trade News Network
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While it is quite obvious by now that Bollywood has got it's first success of second half of the year in the form of JAANE TU YA JAANE NAA, the people associated with the project are not resting yet. In the latest leg of the film's promotion, a new set of promos has been unveiled which has resulted in an enhanced curiosity about the film.
While the promotion so far revolved around Aamir-Imraan relationship, Rahman's music and the lead protagonists of the film (Imraan, Genelia), it has now taken a turn by bringing to fore quite a few people who have either a special appearance or an important role to play in the film's storyline.
Arbaaz Khan and Sohail Khan as the Rajasthani cowboys, Paresh Rawal as the mischievous cop, Naseeruddin Shah as the lovable photo frame restricted Rajput dad, Ratna Pathak Shah as Imran's oh-so-natural urban mom - all of them now see special promos being cut around the characters that they enact.
This is not all as each of the four friends in the circle of Imran and Genelia - Karan [as Rotlu], Alishka [as Bombs], Nirav [as Jiggy] and Sughanda [as Shaleen] - now sees special promos that are set entirely on them. Now it's not a common sight to witness so much prominence being given on a bunch of friends, especially when the film marks the launch of a newcomer. But Aamir Khan and Abbas Tyrewala have done it differently and in the process won quite a few hearts by giving credit to each of the four youngsters who make a huge contribution to the film's plot and narrative.
No wonder, the film continues to rake in moolah, benefit out of huge word of mouth, win appreciation and make audiences smile all over again as they look forward to give the film a repeat viewing!
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