Priyanka Chopra - The most powerful brand
February 26, 2009 8:06:56 PM IST
Sampurn, Bollywood Trade News Network
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Priyanka Chopra has has had six major releases in the year 2008 which included LOVE STORY 2050, GOD TUSSI GREAT HO, CHAMKU, DRONA, FASHION and DOSTANA. Apart from which she has been endorsing a lot of brands. Priyanka is also known to be the most viewed celebrity second to King Khan as far as her endorsements are concerned. The actress has been refusing a lot of endorsements and wants to sign the correct brands and not overexpose herself now.
A leading talent management conglomerate which exclusively handles Priyanka's work says that along with Priyanka they have selected right brands for her where she was not overexposed at the same time giving her the right edge. Manish Porwal, CEO, says ''We are undoubtedly excited that we have been able to partner Priyanka to reach this slot. The results have been visible. What we need to keep in mind is that her career is not static. We have carefully chosen all her associations and they are fairly visible not overexposed. Today she is the number one name as far as endorsements are concerned.''
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He further adds. ''We have kept a fine balance as female artistes have a very low shelf life. Hence she has to make most while the sun shines. Not having too less or too much more. We try and use her appropriately for the right brands and she gives her clients much more than their demands,''
Apart from the brand endorsement, Priyanka is now looking forward to five releases this year including WHAT'S YOUR RAASHEE, PYAR IMPOSSIBLE, KAMINAY, DON 2, and BEKASOOR.
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