Aamir, Akki & Salman: Not hot anymore
June 20, 2009 1:23:53 PM IST
Abid, Bollywood Trade News Network
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AAMIR KHAN, AKSHAY KUMAR ans SALMAN KHAN |
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Unlike the rest of the world, recession may not have affected India as much, but the Hindi film industry is certainly feeling the pinch. And those who have been hit the hardest are the producers and actors.
Producers are not getting enough finances, their movies are not selling like hot cakes anymore amongst the distributors. Actors, too have been forced to cut down their prices.Both Aamir Khan and Akshay Kumar whose films like GHAJINI (90 crores) and SINGH IS KINNG (60 crores) were sold for record sums (as indicated in the brackets), are finding the going tough.
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If trade sources are to be believed, Rajkumar Hirani's Aamir-Kareena starrer, 3 IDIOTS (one of the hottest releases of the year!), has still not been sold, despite being scheduled for a Christmas 2009 release. Reason; the film is not getting the required price of well over 100 crore being demanded by the producer.
The case is similar for Shree Ashtavinayak's BLUE, which stars the likes of Sanjay Dutt, Akshay Kumar and Lara Dutta. This project too has remained unsold due to the price factor of over a 100 crore.
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Even Vipul Shah's LONDON DREAMS, which stars Ajay Devgan, Salman Khan and Asin is not finding any takers due to its astronomical price tag. A representative of a top international production and distribution company tells us (on condition of anonymity), ''They all have to come down by about 25-30 percent for the worldwide rights, as things are not as bright as they were about a year back.''
Well, there was a time when projects starring the top heroes were announced and all the territories used to close almost immediately as distributors would go for a hectic bidding to buy the films. But, alas things are not so rosy anymore and the film industry has to slog really hard to get back on its feet.
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