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ISI LIFE MEIN: Barjatyas opt for limited release strategy


December 17, 2010 04:04:36 PM IST
Abid, Glamsham Editorial
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One of India's oldest and premier production and distribution houses, Rajshree Productions Pvt Ltd's upcoming project, ISI LIFE MEIN, is all set to release this Christmas opposite Farah Khan's much awaited TEES MAAR KHAN and Ajay Devgn's TOONPUR KA SUPERRHERO. While the low budget new star cast film may not show the same hype as the Akshay Kumar-Katrina Kaif starrer but that hardly matters to the Barjatyas who have never really fixed the release dates of their films based on oppositions as their philosophy is very clear and that is - If a film has merits, it will definitely work.

view ISI LIFE MEIN stills

view ISI LIFE MEIN stills

To make sure, the Barjatyas are going in for their tried and tested limited release strategy that they have so very successfully adopted ever since their super duper hit VIVAAH and EK VIVAAH AISA BHI and much before that with HUM AAPKE HAIN KOUN! As per trade sources, ISI LIFE MEIN will be released in around 200 cinemas and more prints will be added if required.

Certainly the premier production house has its task cut out and seeing the kind of successful outcomes from their end, we are sure that this time too the Rajshri magic will work!


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