clear clear
clear clear clear clear clear
clear
  
Movies
   Scoops & News

Akshay records music video for Masterchef India



September 28, 2010 01:05:48 PM IST
Bollywood Trade News Network
Send to Friend


Star Plus has created a captivating music video with Akshay Kumar for its soon to be launched reality show reality show, MasterChef India. With its positioning of 'Tasty Dish Warna Game Finish', the video portrays Akshay Kumar, in a compleltely new avatar as he (a complete task master) and the contestants add a new zing to the kitchen and transform mundane cooking chores into a high-octane, challenging and extremely entertaining activity. A brilliant background score that is reminiscent of the sounds one would normally hear in any kitchen, adds the final tadka to the video.

AKSHAY KUMAR

AKSHAY KUMAR


Anupam Vasudev, Executive Vice President, Marketing & Communication, Star India Pvt. Ltd., said, "Star Plus has always been a platform for megastars. Akshay Kumar is a reigning superstar and somebody who embodies the passion and the art of cooking which is the core of the show. He began his career with cooking. There couldn't have been a more appropriate option than Akshay Kumar for this show. Further, a music video helps in building recall value and also forms one more tool of product communication apart from advertising."

Conceptualized by STAR Plus' in-house creative team and directed by Ravi Udyawar of Udyawar Films, the idea is to communicate the key promise of the show viz. great cooking need not just lead to great food, but also great drama.



 
  

More related news


- Behind the scene fun of Akshay Kumar-Amy Jackson's SINGH IS BLIING - News
- Shah Rukh Khan, Salman Khan & Akshay Kumar replace Amitabh Bachchan - News
- BROTHERS Akshay Kumar & Sidharth Malhotra at loggerheads? - News
- Sonakshi Sinha guesses Akshay Kumar from his childhood pic, can you spot him? - News
- Akshay Kumar- Nimrat Kaur's AIRLIFT goes on floors - News
- Akshay Kumar's SINGH IS BLING on in full swing - News
- Akshay Kumar & Sunny Leone gear up for a face off! - News
- Even after 14 years, Akshay wants to hear more from Twinkle! - News
- Akshay Kumar: I wasn't offered HERA PHERI 3 - News
- Akshay Kumar's BABY packed with high-tech action sequences - News
- Akshay Kumar is not going the Aamir Khan way! - News
- Akshay Kumar unveils 'intelligent techie' Anupam Kher's BABY look - News
- Bollywood 2014: 8 songs which forced us to bang our heads against the wall - News
- Akshay Kumar: Don't care about my footage or the length of my role - News
- Akshay Kumar's BABY is sleek & stylized - News

 

 News Archives


   Comments

Movie Reviews
  Hot Gallery
Bold in blue
Bold in blue
Bollywood actresses flash their innerwears
Bollywood actresses flash their innerwears
Celebs snapped in Black N White!
Celebs snapped in Black N White!
Successful Star Marriages
Successful Star Marriages
more...

Tags

Sofia Hayat Sidharth Malhotra Amrita Rao Kalki Koechlin Priyanka Chopra Rahul Bhat Akshara Hassan Neil Nitin Mukesh Diana Penty Kashish Singh Tia Bajpai Akshay Kumar Pooja Chopra Pernia Qureshi Yuvika Chaudhary Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.