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Ekta uses TV serials to promote SHOR songs


April 6, 2011 12:09:20 PM IST
Glamsham Editorial
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Ekta Kapoor is leaving no stone unturned to promote its keenly anticipated SHOR  IN THE CITY.

After seeing the tremendous response for its innovative strategy of premiering the romantic track 'Saibo' from SHOR IN THE CITY on Zee TV's 'Pavitra Rishta', Balaji integrated the track with the soap, 'Tere Liye', on Star Plus.

EKTA KAPOOR

EKTA KAPOOR

The soft romantic ballad, 'Saibo', composed by Sachin-Jigar, written by Sameer and Priya Panchal, and rendered by Toshi & Shreya Ghoshal, featured in the background of the final episode of 'Tere Liye'.

The soundtrack on Sony Music, which is expected to contain a remixed version of 'Saibo' by DJ Suketu in addition to the original, has been slated to release later this week.

SHOR IN THE CITY releases in cinemas nationwide on April 28.
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