Makers of READY have all the right reasons to be elated. It has been close to a couple of months since the film's First Look was revealed and ever since then READY has stayed on to be the most awaited film amongst the cine-goers. Though there have been dozens of films that have released in the interim, it is READY which is hogging all the limelight.
"Yeah, I have heard about it," says Bhushan, "First impression is the last impression and thankfully it was quite positive the moment READY started making waves. There have been countless examples of number of films where the First Look was poor and 90% of them failed at the box office. Of course I can't name these films because I have been connected to 90% of them."
CHECK OUT: Bring on Hollywood, Bollywood is READY!
"On the other hand look at films like DABANGG, GOLMAAL 3, ONCE UPON A TIME IN MUMBAAI - these were the films where audience decided just on the basis of the First Look that they would surely catch them in theaters," reasons Bhushan, "This is what further makes me confident about READY. Just like DABANGG where I had predicted that 'Munni Badnaam' and 'Tere Mast Mast Do Nain' would be huge chartbusters, I have been so sure of 'Dhinka Chika' and 'Character Dheela' as well. I am 100% convinced."
The only conversation in the industry today is whether READY would be the first film of 2010 to cross the 100 crores mark.
"I am quite sure that the film would work well with the masses as well as classes. Also, since it is an out and out family entertainer, it has a potential for a much larger audience base. The way film is being promoted, I don't think there would be any problems whatsoever to cross the 100 crores mark," responds Bhushan in a confident tone.
READY releases all over this Friday.