Bollywood is again in the reset mode. The power equations are getting re-aligned and so are its representatives.
Salman Khan's growing popularity and box office credentials have rewritten the power dynamics in Bollywood. Now, every advertiser, sponsor and producer wants Salman to be on his side. The craze for this Khan has suddenly surged making his competitors wonder about this turn of events.
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According to a Bollywood observer, "The change in Salman's stocks happened with WANTED. It was further consolidated with his last massive hit DABANGG and now READY has taken it to a level further. In comparison, SRK and Aamir's films have never generated this kind of a national craze. The euphoria generated by Salman has placed him much ahead of all the other Khans in town. And unlike before, Salman is making the most of these good times to further strengthen his grip over Bollywood by choosing to sign films only with select banners."
With Salman's upcoming film READY promising to be another popular fare from the actor and his third hit in a row, the title of "the King of bollywood" perhaps suits this Khan better than others.