clear clear
clear clear clear clear clear
clear
  
Movies
   Scoops & News

AGNEEPATH beats RA.ONE & DHUAN at satellite rights game



October 17, 2011 01:02:58 PM IST
Glamsham Editorial
Send to Friend

Hrithik Roshan has finally beaten the Khans in the movie rat race. According to trade insiders, Zee Network has apparently bought the satellite rights for his upcoming AGNEEPATH for a whopping Rs. 41 crore, which could be a new record. The transaction beats what Sony Entertainment supposedly paid for Aamir Khan-Kareena Kapoor tentatively titled cop caper DHUAN (Rs. 38-40 crore), and has also outclassed Star Network's reported Rs. 35 crore bet on this year's Diwali release, RA.ONE.

HRITHIK
HRITHIK ROSHAN, SHAHRUKH KHAN AND AAMIR KHAN

Jayantilal Gada, CMD, Pen India Pvt Ltd, the agency that aids the purchase of films for Zee Cinema, justifies a hefty price tag, saying that channels study the production banner's track record on the small screen before pitching to buy satellite rights. ''We chose to buy AGNEEPATH over several other biggies because Karan's (producer Karan Johar of Dharma Productions) movies have always delivered great numbers. And the promo of this film showed promise,'' he adds.

Without commenting on the figures, a trade smith says, ''There are only a handful of leading satellite channels in the market. Likewise, there are only four or five really bankable stars, and not more than 10 big films a year. Zee has shelled out the money for AGNEEPATH to break the pattern of Karan's films going to either Star or Sony, and to strengthen their market position.''

According to the trade circuit, the TV satellite rights market has grown more than 10 times in the last decade alone. ''Big flicks bring channels high TRPs and bumper ad revenue. And no channel keeps a film to itself. Syndication is a common practice, and it also helps recover costs, that otherwise wouldn't make economical sense,'' he points out, recalling that the 2007 hit, JAB WE MET, was the first film in recent memory to be syndicated to different channels.



 
  

More related news


- 8 photos that showcases Kareena Kapoor Khan's fashionista side - News
- 7 times when Kareena Kapoor showed her immature side - News
- Kareena Kapoor Khan: BAJRANGI BHAIJAAN is going to be a big one - News
- Salman Khan and Kareena Kapoor's BAJRANGI BHAIJAAN is 70% complete! - News
- Salman Khan-Kareena Kapoor wrap up BAJRANGI BHAIJAAN's Delhi schedule - News
- Salman Khan-Kareena Kapoor's BAJRANGI BHAIJAAN goes on-floors in Delhi! - News
- After Abhishek Bachchan, Kareena Kapoor to do a cameo in THE SHAUKEENS - News
- Anniversary special: Saif Ali Khan & Kareena Kapoor Khan's 5 best candid moments! - News
- Kareena Kapoor Khan: Can't miss an opportunity to work with Ajay Devgn or Salman Khan - News
- Kareena Kapoor to be back in 100 crore club with SINGHAM RETURNS - News
- Great start for SINGHAM RETURNS, 55 crore for ENTERTAINMENT! - News
- Bollywood Box-Office Report Of The Week - News
- Will SINGHAM RETURNS be Ajay Devgn's highest grosser? - News
- Now even you can turn Bajirao Singham! - News
- Kareena Kapoor Khan: Government not revoking Saif's Padma Shri - News

 

 News Archives


   Comments

Movie Reviews
  Hot Gallery
Bold in blue
Bold in blue
Bollywood actresses flash their innerwears
Bollywood actresses flash their innerwears
Celebs snapped in Black N White!
Celebs snapped in Black N White!
Successful Star Marriages
Successful Star Marriages
more...

Tags

Amrita Arora Marisa Verma Manasi Scott Hard Kaur Pallavi Sharda Aamir Khan Kalki Koechlin Priyanka Chopra Neil Nitin Mukesh Imran Abbas Naqvi Lauren Gottlieb Tusshar Kapoor Katrina Kaif Radhika Apte Akshara Hassan Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.