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Scoops & News

Aron Govil: I am against senseless cinema

September 17, 2011 02:53:20 PM IST
Glamsham Editorial

Equation of the trade of Cinema in India seems to have been changing off late. We have seen the audience maturing and reciprocate to the new ideas presented in a unique way on the silver screen; they were not the established actors, neither were there big budgets, still the films appeared well and the response was overwhelming. Going by the looks, Producer and Director Aron Govil is bringing us another such product to touch the hearts of millions of audience. The film has generated quite a buzz, which is also visible from the responses generated through the film's social networking fan page that has garnered over 115,000 fans in very short time.

ARON GOVIL

U R MY JAAN, a film produced under the banner Aron Govil Productions Pvt. Ltd., is the brainchild of Aron Govil who apart from Directing and Producing has also written the story and is introducing us to fresh faces of Mikaal and Preeti, who incidentally are opposite personalities in the film. The story takes twists and turns through interaction between these two unlikely love birds and leads to an emotional climax that shows what fate has in store for them.

"I first met Mikaal on the sets of my first film SHOOT ON SIGHT. I liked his work in the film and had decided that I would launch him in a lead role of a Bollywood film. Preeti was also known to me since she had worked with our company and I was impressed with her work ethics; however the Reena character in the film really suited her real life personality and that was the key element which sealed the spot for her," said the filmmaker before concluding.

CHECK OUT: U R MY JAAN Movie Preview

"I want to make films where the families will be able to relate themselves. It has been proven that if the story and presentation is good, the films work with or without the established actors. However, I am against senseless cinema and will keep continuing to bring complete quality family entertainment in the years to come." says Aron Govil.

Interestingly though Govil has widespread business interests across the globe in Energy and Environmental sector. He is the Chairman and CEO of New York based, Ducon Industries, a $470 million global conglomerate, and has long list of academic achievements such as Chemical Engineer, MBA and Ph.D. Explaining about his foray into the filmdom, Govil said, 'Films always has been my passion. We used to do Bollywood shows across USA and as time progressed I financed few film projects. Next step was obviously writing and directing my first film.' His entertainment company Aron Govil Productions Pvt. Ltd. plans to be a viable business entity in Bollywood.