clear clear
clear clear clear clear clear
clear
  
Movies
   Scoops & News

BODYGUARD roars yet again



September 20, 2011 04:49:05 PM IST
Glamsham Editorial
Send to Friend

The star power of Salman Khan just doesn't seize to amaze. As if the stupendous opening and success of WANTED, DABANGG and READY was not enough to rave about, the actor's latest blockbuster BODYGUARD just set another record of a different kind.

view BODYGUARD stills
view BODYGUARD stills

Thanks to an innovative contest, with lucky winners getting free BODYGUARD T-shirts, ticket sales at a chain of theatres belonging to the Rathi Group of Cinemas peaked again, with shows starting to run houseful once more in its third week.

"It was producer Atul Agnihotri's idea to hold a contest at our theatres and give out BODYGUARD T-shirts to the winners," revealed exhibitor Akshaye Rathi of Rathi Group of Cinemas. "This initiative worked magic and ticket sales zoomed at all our theatres," he added.

CHECK OUT: BODYGUARD Salman to be the fastest centurion!

Atul Agnihotri said, "I've known Akshaye since HELLO and he's always ready to do innovative promotions at his cinema chain. When the idea of BODYGUARD T-shirts became such a big hit once the cast and crew started wearing them, we thought it would be a cool concept to extend it to Akshaye's properties. We did it from the heart and are glad the idea of the T-Shirts is a super hit."

Meanwhile, BODYGUARD's fortunes continue to overwhelm the industry. The film, made at a budget of 60 crores, made history in Indian cinema by earning 22 crores on the first day of its release. What's more! In just three weeks of the release, the movie has crossed DABANGG's India box-office figure of 141 crores, and emerged India's second biggest grosser of all time.



 
  

More related news


- Salman Khan extremely touched by Shah Rukh & Aamir's 'BAJRANGI BHAIJAAN' gesture - News
- Salman Khan's HERO starring Sooraj Pancholi & Athiya Shetty release date announced - News
- Sylvester Stallone to Salman Khan: We should do an action film together - News
- Salman Khan to Varun Dhawan: Happy Shuddhi - News
- Must Watch: Salman Khan-Sonakshi Sinha's 'shotgun' dubsmash video - News
- 8 times when Salman Khan was ahead of Shah Rukh Khan - News
- Salman Khan: Want to become the brand ambassador of India - News
- What reminded Salman Khan of Katrina Kaif? - News
- Salman Khan: I owe everyone who stood by me - News
- Salman's BAJRANGI BHAIJAAN unlikely to release on Eid! - News
- Salman Khan speaks up after getting bail - News
- Probable reasons why Katrina Kaif stayed away from Salman Khan during his verdict - News
- Deepika Padukone: I'll personally tell Salman what I felt about the verdict - News
- Swara Bhaskar: I hope the court understands & allows Salman Khan's films which are on floor right now to be shot - News
- Salman Khan's hit-and-run case verdict: 7 ways the industry will be affected - News

 

 News Archives


   Comments

Movie Reviews
  Hot Gallery
B-town divas in see-through dress
B-town divas in see-through dress
Salman & His Killer Looks
Salman & His Killer Looks
Photos which prove Salman Khan is a favourite among the children
Photos which prove Salman Khan is a favourite among the children
Babe Of The Day
Babe Of The Day
more...

Tags

Sana Khan Neha Sharma Sagarika Ghatge Nathalia Kaur Shriya Saran Salman Khan Karan Singh Grover Richa Chadda Gulshan Sharma Rekha Divyendu Sharma Kareena Kapoor Priya Banerjee Randeep Hooda Monali Thakur Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.