clear clear
clear clear clear clear clear
clear
  
Movies
   Scoops & News

Art of marketing TALAASH way



December 1, 2012 04:46:05 PM IST
By Enkayaar, Glamsham Editorial
Send to Friend

In the times when the marketing of a film is given more prominence and the audience is bamboozled with the anecdotes associated with the film, TALAASH - THE ANSWER LIES WITHIN has emerged as a wave of fresh air, adhering to the old school of thought that once a film has reached the cinema hall, it is the user of the product that is the audience which should decide the destiny.

download TALAASH - THE ANSWER LIES WITHIN wallpapers
download TALAASH - THE ANSWER LIES WITHIN wallpapers

It indeed is a wave of fresh air as the production house that is producing it, Aamir Khan Productions along with Excel Entertainment do not have shallow pockets, and the producer duo of Riteish Sidhwani and Farhan Akhtar is one of the most astute minds operating in the film industry as far as packaging the film is concerned, but they have decided to let the audience be the final decision maker about TALAASH.

The film was canned in June 2012 itself, and riding on the wave of popularity that Satyamev Jayate had generated Aamir Khan could capitalize on it to make it a huge success. But Aamir Khan being Aamir Khan did not perhaps wish to let TALAASH bask in the reflected glory of Satyamev Jayate and released the film when people have forgotten or rather have pushed back in their mind the memory associated with Satyamev Jayate.

CHECK OUT: Great to fair start for TALAASH, decent haul for JTHJ & SOS

Had it been some other producer they would choose the release coinciding the release midweek or in conjunction with some holidays, but it is not so the case with TALAASH. It has been released on a normal Friday and it has only one week of an independent run before Akhsay Kumar's KHILADI 786 hits the screen next week as a competitor.

May be, Reema Kagti though may not like it, it could be owing to the fact that the director and writer being ladies- Reema Kagti and Zoya Akhtar, they may have decided to give the film its own nuance and let the market decide the quality and its outreach. Zoya Akhtar had done it in the case of ZINDAGI NA MILEGI DOBARA and perhaps buoyed by the success of the film may have decided to keep the marketing of TALAASH on a lower keel.

How it has succeeded would be decided during these two days, but Aamir Khan is a gambler and riding on his gut instincts and being backed by the likes of Reema Kagti, Zoya Akhtar, Riteish Sidhwani and Farhan Akhtar, TALAASH could emerge as a new way in which a film can be marketed in the present times where carpet bombing the film before its release through all forms of media has become a norm.

view TALAASH - THE ANSWER LIES WITHIN videos



 
  

More related news


- Aamir Khan: I will be happy to do a foreign film - News
- Aamir Khan: I think Ranbir Kapoor can do any film - News
- Aamir Khan: People in China thought I am happy nowadays that's why I have become fat - News
- Aamir Khan: Mallika contacted my casting director for DANGAL - News
- Aamir Khan: Kangana is looking very cute saying the Haryanvi dialogues - News
- Buddy Aamir Khan meets Salman Khan; gives him a warm hug after court verdict - News
- Mallika Sherawat: Would love to be a part of Dangal - News
- Old is Gold for Bollywood superstars Akshay, Aamir, Anil, Varun & others! - News
- Salman Khan- Aamir Khan come together for Mumbai Development - News
- Exclusive details about Aamir Khan's DANGAL! - News
- Did the media lie about Aamir Khan blasting CBFC? - News
- Bollywood stands by Team India despite World Cup loss against Australia - News
- No 'kidding': Children content scares Aamir Khan! - News
- Why is Aamir Khan feeling ashamed? - News
- Aamir Khan happy with Rajyavardhan Singh Rathore's response on Censorship guidelines - News

 

 News Archives


   Comments

Movie Reviews
  Hot Gallery
Bollywood celebs' hot magazine photoshoot
Bollywood celebs' hot magazine photoshoot
Bollywood Hotties Yellow Fever
Bollywood Hotties Yellow Fever
Vidya Balan sizzles in Saree
Vidya Balan sizzles in Saree
Bollywood beauties soothe in white
Bollywood beauties soothe in white
more...

Tags

Sunny Leone Kainaat Arora Surveen Chawla Soha Ali Khan Hrithik Roshan Vikram Singh John Abraham Bruna Abdulah Pooja Misrra Shraddha Kapoor Ankita Shorey Shazahn Padamsee Vidya Balan Sushmita Sen Emraan Hashmi Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.