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Is sex the new quotient to sell the cinema these days?


May 2, 2012 07:17:43 PM IST
Enkayaar, Glamsham Editorial
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West Bengal government may have painted the poster displaying the bare back of Paoli Dam for HATE STORY but slowly and surely Hindi cinema is becoming bold in packaging sex as the item to sell a product, specifically a film. As a matter of fact riding on the quotient of sex films without presence of a super star is being sold to the distributors without much of a problem. So, the moot point is, is Sex the new superstar in the world of Hindi cinema?

view HATE STORY poster
view HATE STORY poster

It indeed seems to be the case, and it is more to do with the emergence of new breed of film directors, actors and producers who do not think twice about using sexually explicit images on the screen, as "it is the demand of the story" or scenes of intimacy without battling an eyelid.

The rubicon that Hindi cinema has crossed after playing around the bush for quite a long time is indeed a monumental step forward for Hindi cinema. Take the case of VICKY DONOR, were it not for the new breed of directors and new breed of actors, this kind of film could not have seen the light of the day, but it has become a talk of the town, after all it addresses an issue that Bollywood could not dream talking about. In the same manner the HATE STORY, where the hot and steamy scenes were woven into the narrative in such a manner that after the release of the film neither did the critics nor the audience talk about it. HATE STORY had scenes with cuss words as well.



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