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JTHJ races to 100 cr mark with bumper overseas numbers, SOS holds well domestically
November 17, 2012 12:00:22 PM IST By Rajesh Kumar Singh, Glamsham Editorial
JAB TAK HAI JAAN has left SON OF SARDAAR far behind in over-all collections that include overseas figures. In three days (13-15 November 2012) JTHJ has collected almost 69 crores across the globe. The good news is that the whole of the weekend is there for the film to notch still more impressive numbers overseas, which may turn out to be as good as almost 35-40% of the domestic net. JTHJ is expected to do another 35-40 crores net business over the weekend domestically going by the box-office reports of Friday. It shows merely a drop of about 20%, which is a good sign considering its saturation release. It is certain to go way past 100 crores in its first expanded Diwali weekend inclusive of its overseas business.
JAB TAK HAI JAAN and SON OF SARDAAR
Yash Raj Films and Shahrukh Khan combination continues to weave its magic overseas. SRK has also succeeded in creating a strong market for his films post MY NAME IS KHAN in Muslim territories like UAE and the excellent overseas numbers are a glowing testimony to that.
SOS is competing very well with JTHJ domestically in spite of the fact that JTHJ has better located and a larger number of single screen theatres in two major distribution territories like Mumbai and Delhi-UP. With almost 39 crore net collection it marginally lags behind JTHJ by around 5-6 crores in the domestic market. This is quite commendable. However, its overseas business has not been up to the mark except in Pakistan. It is just a fraction of what JTHJ has made. Even in territories like UK where the film was supposed to do better because of the large Sikh diaspora there the going is not as good for the film as JTHJ. The over all global theatrical collection of SOS for the expanded Diwali weekend should be around 75-80 crores, which is impressive considering the odds faced by it.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)