Home
  • News
  • Movies
    •   New Releases
    • |
    • Upcoming Releases
    • |
    • Movie Previews
    • |
    • Movie Reviews
    • |
    • Book Tickets
    • |
    • Bloopers
    • |
    • Filmi Dialogues
  • Music
    •   Music Reviews
    • |
    • Top 10
    • |
    • Song Lyrics
  • Photos
    •   Events & Parties
    • |
    • Celeb Galleries
    • |
    • Special Galleries
    • |
    • Movie Stills
    • |
    • Movie Posters
  • Videos
    •   Movies
    • |
    • Behind The Scenes
    • |
    • Interviews
    • |
    • Events
    • |
    • Fashion
    • |
    • World Cinema
    • |
    • Full Length Movies
    • |
    • Plays
  • Celebrities
    •   Celebrities
    • |
    • Wallpapers
    • |
    • Galleries
    • |
    • Screensavers
    • |
    • Interviews
    • |
    • Star Birthdays
  • Downloads
    •   Wallpapers:
    • Latest
    • |
    • Actors
    • |
    • Actresses
    • |
    • Movies
    • |
    • Special
    • |
    • Festivals
    • |
    • Calendars
    • |
    • Models
    • |
    • Screensavers
  • Interact
    •   Contest
    • |
    • Games
    • |
    • Forums
    • |
    • Jokes
  • Trade
    •   Box Office
    • |
    • Trade News
    • |
    • Press Release
    • |
    • Mediakit
    • |
    • Classifieds
    • |
    • Directory
    • |
    • Market Place
    • |
    • Movie Database
    • |
    • Film Festival
  • Book Tickets
glamsham.com

Movies
   Scoops & News

Kareena leads the brand race with HEROINE


September 1, 2012 12:07:46 PM IST
By Glamsham Editorial
 Send to Friend

Today women centric films are garnering all the right attention not just for being glamourous but with great content and author backed roles and collecting moolah at the box office. But Kareena Kapoor has gone ahead and she has managed to get maximum brands for her upcoming film HEROINE.

Trade pundit say she is 'leading and coming at par with her male colleagues in the industry'. Kareena Kapoor's much awaited film HEROINE has managed to get over eight brands on board. This is by far the most for any heroine oriented film.

view HEROINE posters
view HEROINE posters

Industry sources estimate at least 15-20 crores of brand spends to be blocked for promotions around HEROINE.

CHECK OUT: HEROINE makers went to Dubai to record song with Rahat

"My director Madhur Bhandarkar and producer UTV's vision is finally ready and I am glad I could live through Mahi the character. It's been an exhilarating experience and Madhur has pushed the envelope to bring out a strong performance from me. HEROINE is a women oriented film and I am happy that brands today are open to associate with such films which was never the case before. The trend is changing and I'm glad to have instigated it," says Kareena Kapoor.

Shikha Kapur, Executive Director - Marketing, Studios, Disney UTV, says, "HEROINE has an author backed role for Kareena and Madhur's zeal to make it the way he had envisioned has prompted many brands to see an opportunity worth associating. Even though it's a heroine led film, because of its sheer content and Kareena's strong brand recall we have successfully managed to have key brands on board. The product placement is integrated with the film's story line in a manner that is inherent to the narrative and accelerates the story further."

view HEROINE videos

  • Wallpaper
  • Picture Gallery
  • Events
  • Stills
  • Posters
Wallpaper

Views : 2152
Send to Friend

 Wallpaper

Views : 2845
Send to Friend

 Wallpaper

Views : 9503
Send to Friend

 Wallpaper

Views : 4863
Send to Friend
more Kareena Kapoor wallpapers...
Kareena KapoorKareena KapoorKareena KapoorKareena KapoorKareena Kapoor

more Kareena Kapoor picture gallery..
Salman, Hrithik, Kareena at Bharat & Dorris Hair Styling and Make-up Awards
Salman, Hrithik, Kareena at Bharat & Dorris Hair Styling and Make-up Awards

Amitabh, Ajay, Kareena, Amrita, Arjun at SATYAGRAHA press meet
Amitabh, Ajay, Kareena, Amrita, Arjun at SATYAGRAHA press meet

Elegant Kareena Kapoor sizzles at Lakme Fashion Week 2013 Grand Finale
Elegant Kareena Kapoor sizzles at Lakme Fashion Week 2013 Grand Finale

FICCI FRAMES 2013: Kareena Kapoor, Karan Johar spotted
FICCI FRAMES 2013: Kareena Kapoor, Karan Johar spotted

Kareena launches Rochelle Pinto's book 'The Style Diary of a Bollywood Diva'
Kareena launches Rochelle Pinto's book 'The Style Diary of a Bollywood Diva'
more Kareena Kapoor event gallery ...
Heroine
Views : 1034


 Heroine
Views : 820


 Heroine
Views : 952


 Heroine
Views : 839


 Heroine
Views : 488
More Heroine Stills...
Heroine
Views : 8520

 Heroine
Views : 6403

 Heroine
Views : 3583
More Heroine Posters...
Tweet

Read / Post comments on this article



 
  

More related news


- Is Alia Bhatt the new version of Kareena Kapoor? - News
- Fashionista Kareena Kapoor makes Fashion faux Pas! - News
- Aamir, Shahrukh, Saif, Ranbir, Kareena come together for BOMBAY TALKIES - News
- Is Amitabh Bachchan starrer SATYAGRAHA postponed? - News
- Arjun Rampal in action on the sets of SATYAGRAHA - News
- Imran Khan and Esha Gupta shoot a sensuous number for GORI TERE PYAR MEIN - News
- Kareena Kapoor endorses a jewellry brand - News
- Why Kareena Kapoor thought Amitabh Bachchan to be an evil? - News
- Karan Johar's Imran-Kareena starrer GORI TERE PYAAR MEIN goes on floors - News
- Kareena Kapoor to go slimmer for Punit Malhotra's next with Imran Khan - News
- Karan Johar's Imran-Kareena starrer titled GORI TERE PYAR MEIN - News
- Why is Kareena Kapoor sitting idle these days? - News
- Kareena Kapoor: Ranbir may soon cross my Filmfare record - News
- Delhi gang-rape case: SRK, Salman, Preity demand strict punishment for culprits - News
- Aamir's TALAASH crosses 100 crore mark - News

 

 News Archives

   Comments

Top News

  • Arjun Kapoor: Ranveer has his own identity and I have my own

    Contrary to the speculations that the two blue-eyed boy...

    Arjun Kapoor: Ranveer has his own identity and I have my own
  • Bipasha Basu to begin CREATURE shoot in June

    Bollywood's sultry beauty Bipasha Basu is soon to head ...

    Bipasha Basu to begin CREATURE shoot in June
  • SHORTCUT ROMEO: Neil Nitin Mukesh fights without ropes and equipment

    Neil Nitin Mukesh, who will be seen doing some hardcore...

    SHORTCUT ROMEO: Neil Nitin Mukesh fights without ropes and equipment
  • Kartik Tiwari: I and Misthi have become talking points in the industry

    After the romantic flick AKAASH VANI, actor Kartik Tiwa...

    Kartik Tiwari: I and Misthi have become talking points in the industry
  • Prithviraj: AIYYAA was never a great Bollywood start

    Prithviraj has managed to impress audience once again w...

    Prithviraj: AIYYAA was never a great Bollywood start
more...
  • Movie Review
  • Music Review
  • Preview
Ghanchakkar- movie preview
GHANCHAKKAR is a crazy, quirky rollercoaster suspense ride that will surprise, shock and entertain t...

Yeh Jawaani Hai Deewani- movie preview
YEH JAWAANI HAI DEEWANI is the story of the relationship between two characters Ranbir Kapoor and De...

more...
Yeh Jawaani Hai Deewani - music review
The audio of YEH JAWAANI HAI DEEWANI is indeed very good, and two songs, 'Badtameez Dil' and 'Balam ...

Hum Hai Raahi Car Ke - music review
HUM HAIN RAAHI CAR KE! And this time, its all the more special as the film is the launch vehicle of ...

more...
Aurangzeb - movie review
AURANGZEB as the Indian version of Godfather for hits sheer power in script and performance. What's ...

I Don't Luv U - movie review
I DON'T LUV U lies a very relevant issue. But I DON'T LUV U had the potential to better than that. I...

more...
  • Events Gallery
  • Celeb Gallery
Shraddha Kapoor
Shraddha Kapoor
Bipasha Basu
Bipasha Basu
more...
Deepika Padukone, Huma Qureshi, Aditi Rao Hyadri a...
Deepika Padukone, Huma Qureshi, Aditi Rao Hyadri a...
Anupam Kher at 300th show of his Kucch Bhi Ho Sakt...
Anupam Kher at 300th show of his Kucch Bhi Ho Sakt...
more...
  • Celeb Wallpapers
  • Movie Wallpapers
more...
more...

Tags

Geeta Basra Manisha Kelkar Daisy Bopanna Giselle Thakral Sarah Jane Dias Diana Penty Amrita Puri Sophie Chaudhary Ileana D'Cruz Kareena Kapoor Payal Rohatgi Deepal Shaw Sonam Kapoor Swara Bhaskar Esha Gupta Complete List

Top

  


 
Browse
▪ Bollywood Celebrity wallpapers
▪ Bollywood screensavers
▪ Bollywood Events & Parties
▪ Latest Bollywood News
▪ Bollywood Celebrity Interviews
▪ Bollywood Movies
▪ Bollywood Music
▪ Hindi Song Lyrics
▪ Jokes
▪ Mumbai Theatre Guide
New Releases
▪ Aurangzeb
▪ The Reluctant Fundamen...
▪ I Don't Luv U
▪ The Great Gatsby
▪ Gippi
▪ Go Goa Gone
▪ Shootout At Wadala
▪ Chhota Bheem And The T...
▪ Bombay Talkies
▪ Life Mein Hungama Hai....
more...
Upcoming Releases
▪ I Love NY
▪ Hum Hai Raahi Car Ke
▪ Ishkq In Paris
▪ Rock The Shaadi
▪ Zindagi 50-50
▪ Yeh Jawaani Hai Deewan...
▪ Yamla Pagla Deewana 2
▪ Kyun Hua Achanak
▪ Mere Haule Dost
▪ Ankur Arora Murder Cas...
more...
Trending on glamsham
▪ Aurangzeb Movie Review
▪ I Don't Luv U Movie Re...
▪ Red Hot Bollywood Babe...
▪ Bollywood babes sizzle...
▪ Alia Bhatt - Photo Gal...
▪ Ramaiya Vastavaiya Mov...
▪ Lootera Movie Stills
▪ Deepika unveils specia...
▪ 'Kabira' song - YEH JA...
▪ Latest Hindi movies 20...
/glamsham.com @glamsham /glamsham /glamsham +glamshamSubscribe RSSm.glamsham.com
Disclaimer | Privacy Policy | Feedback | Contact Us | Testimonial | Jobs
A Fifth Quarter Infomedia Pvt. Ltd. site. © Copyright 2013 All rights reserved.