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glamsham.com

Movies

Farhan Akhtar & Ritesh Sidhwani feel embarrassed with FUKREY title


March 21, 2013 04:42:38 PM IST
By Glamsham Editorial
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For the first time Excel Entertainment plans to change the title of their forthcoming film FUKREY even after they have launched the poster.

view FUKREY poster
view FUKREY poster

As the makers of the movie FUKREY, Farhan Akhtar and Ritesh Sidhwani, are more than embarrassed as no one knows the exact meaning of FUKREY. Everywhere they go in industry they are asked about the title and they have to explain what it means.

Everyone in their friend circles and industry feel it's a smart way of saying F@#krey without censor hassles. And they have to actually go to lengths explaining that it means lukha /vella in Delhi or north Indian colloquial language.

CHECK OUT: Farhan's FUKREY follows Abhishek Kapoor's KAI PO CHE!

Every college student in Delhi or north would recognize the title as a colloquial name for useless guy or wasted guy. However, rest of India is oblivion to this lingo. And since this film's appeal is pan India they would have to find a title that resonates with a lot more people.

A film is always recognized by its title so the producer duo is thinking of changing the title now to avoid the confusion once the communication (theatrical trailer and promos) breaks.

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Farhan AkhtarFarhan AkhtarFarhan AkhtarFarhan AkhtarFarhan Akhtar

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Fukrey Muisc Launch: Farhan Akhtar, Ritesh Sidhwani, Richa Chadda, Pulkit Samrat spotted
Fukrey Muisc Launch: Farhan Akhtar, Ritesh Sidhwani, Richa Chadda, Pulkit Samrat spotted

Farhan Akhtar promotes MARD campaign at IPL
Farhan Akhtar promotes MARD campaign at IPL

Baisakhi Festival & Punjabi Icon Awards: Neha Dhupia, Dharmendra, Farhan, Rakeysh, Raj Babbar spotted
Baisakhi Festival & Punjabi Icon Awards: Neha Dhupia, Dharmendra, Farhan, Rakeysh, Raj Babbar spotted

FUKREY Trailer launch: Farhan Akhtar, Richa Chadda, Ritesh Sidhwani, Ali Fazal, Pulkit Samrat, Varun Sharma, Manjot Singh spotted
FUKREY Trailer launch: Farhan Akhtar, Richa Chadda, Ritesh Sidhwani, Ali Fazal, Pulkit Samrat, Varun Sharma, Manjot Singh spotted

Priyanka Chopra, Farhan Akhtar, A R Rahman perform at MTV Music Video Awards
Priyanka Chopra, Farhan Akhtar, A R Rahman perform at MTV Music Video Awards
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