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Salman Khan follows Aamir Khan; set to complete 25 years in Bollywood



May 9, 2013 04:02:51 PM IST
By Enkayaar, Glamsham Editorial
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Milestones in a career are an occasion for celebration, and this was perhaps the reason why Aamir Khan who otherwise is not much inclined to associate with the celebrations, also dropped his hair down and celebrated the occasion of his completion of 25 years in Hindi cinema by tracing the occasion through the successful release of QSQT 25 years ago. His other contemporary, Salman Khan, whom Aamir without any inhibition calls as the real star, would also be completing his 25 years of association with the world of Hindi cinema.

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Salman Khan as a star in his cinematic journey has redefined the contours of entertainment and created new flag posts for others to follow. He may not have had a good debut with a film like BIWI HO TO AISI but with his second film MAINE PYAR KIYA, he developed new paradigms of romance, and kindled latent aspirations of the lovers, who might have given it a soft burial faced with harsh realities, which blossomed again. As Sooraj R. Barjatya in one of his interviews had remarked, the USP of Salman lays in the fact that he comes alive in the presence of the camera, and MAINE PYAR KIYA was the first blockbuster in the early nineties. During those days, it indeed was a celebration of romance catalyzed by this film, manifest from the fact that in towns like Allahabad, Varanasi, Kanpur etc.,.which were conservative two decades ago, ladies were found falling in line to buy the tickets for the film. Few cinema halls in fact carved out separate windows for ladies to get the tickets.

As a matter of fact this has been the recurring motif of the films in which Salman Khan has acted, or the films which have become blockbusters, most of his films have factored in the nuances of the small cities of India, and have in one way or the other pandered to the subtle memories which have been part of the growing ethos of the common man on the street, no wonder his next blockbuster HUM AAPKE HAIN KOUN also was a film that weaved a patina of magic around the social norms of the small cities. Here small cities would not mean cities in terms of geographical spaces only, but cities that connote warmth, care and vibrancy, and it could be a part of manifestation of big cities as well.

CHECK OUT: Juhi Chawla bonds with Aamir Khan, avoids Shahrukh Khan

Salman Khan would be one of those rare stars in the world of Hindi cinema who has had scores of flings with different ladies at different times and has not been shy of sharing the public space with these ladies, but his commercial standing has never been affected by his personal affairs.

Salman Khan also has continued to reinvent himself, but the process of reinvention has always been tempered with the fact that the films in which he has acted have been a saga of romance, so be it a KHAMOSHI, a HUM DIL DE CHUKE SANAM, SAAJAN, ANDAZ APNA APNA, or an EK THA TIGER they all have had romance as the binding element.

His latest reinvention of becoming a cop through the DABANGG saga indeed has changed the paradigms of the way films are made, and he has now packaged himself as a complete entertainment, and he does not now depend upon any other star to carry his film. On the contrary, now it is other stars who would give their arm to share the cinematic frame with him. No wonder then that even a Kareena Kapoor, who is at the zenith of her career, would not have otherwise needed a Salman Khan, but she did an item song in his film DABANGG-2 to share the screen space with him.

CHECK OUT: Salman Khan and Shahid Kapoor come together for PHATA POSTER NIKLA HERO

Salman Khan has also created a wonderful product Being Human as he has grown in his acting career, which is such a strong brand that whenever Salman plans an event to promote the brand, most of the stars readily agree to be a part of the event. BEING HUMAN, as a brand has been one of the rare success stories in India associated with a film star, unlike that in Hollywood, where personal brands promoted by stars are a big success. It speaks volumes about his outreach, and the benchmark of popularity of a brand is manifest through the number of fake versions available in the market. BEING HUMAN is one such prominent brand in the country right now.

When he and if he decides to celebrate the 25 year of his association with Hindi cinema, coinciding with celebration of 100 years of cinema, one thing at that point of time indeed would be focus as to how Salman single-handedly changed paradigms of acting, marketing and business of cinema, and that indeed would be an occasion to study this phenomenon in detail to unravel his quest for BEING HUMAN.

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