She is quite forthright and talkative and can take the questions from the media with great aplomb and candor. Alia Bhatt is the brand ambassador of a branded range of hair care products (shampoos, conditioners, etc.) and seems to be very serious about her role.
That’s how it looked like during the media launch of the new improved version of the branded range. She posed with the life-size bottle of the product, even hugged it sensually for the benefits of the dirty-minded, sensation-seeking photographers, and then sat down for a Q&A with the media.
She also seemed to be better versed of the advantages of the product than its brand managers. She rattled out all the benefits the product offered one by one, without pause.
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Thereafter she added more to it out of her ‘user’ experience. She said that after using the product her hair smells good and she has been told that a good smelling hair sends out pheromones that turn male species on.
This was not the benefit mentioned in the product information handout given to the media. It did not even mention men, forget about pheromones. But the erudite scientifically inclined Alia Bhatt, the true daughter of her erudite father, brought animal chemistry into the hair-care discourse without batting her eyelid. She also added that every Tom, Dick, and Harry would not be allowed to have the pleasure of smelling her hair.
To one of the media-persons who termed her as ‘naughty’, she said she was not that naughty but as naughty as one should be. Of course her hair gets ‘knotty’ and she takes care of the issue by using her favorite shampoo and conditioner that also send out 'pheromone messages' to men.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)