clear clear
clear clear clear clear clear
clear
Movies

Arjun Kapoor: Untold story of metro-sexual youth with 'hairy' lineage



July 8, 2014 12:24:49 PM IST
By Rajesh Kumar Singh, Glamsham Editorial
Send to Friend


The brawny new age star of Bollywood with permanent stubble is very particular about his looks.  Arjun Kapoor, son of Boney Kapoor and nephew of Anil Kapoor, is genealogically ‘hairy’ and had a beard at an early age of 15 that required regular trimming. Since then the personal care products like hair trimmers and the mirrors have played key roles in his life. He goes regularly for manicures and pedicures and even ‘facials’. He trims his beard every alternate day and firmly believes that women like to see him bearded.

view ARJUN KAPOOR ENDORSES A MALE GROOMING RANGE PRODUCT photo gallery
view ARJUN KAPOOR ENDORSES A MALE GROOMING RANGE
PRODUCT photo gallery

Arjun disclosed these ‘closet’ secrets to the media during the launch of a range of male grooming products at a five star hotel in Mumbai suburbs.

He said that he had been like that since his young days. He always knew he would become an actor by profession who live off their looks. He considers himself a ‘metro-sexual’ man who is the target audience of the fast growing men’s personal care and grooming market that has merely 8% share in the $10 billion (Rs.61,000 crore) personal care industry at present.

CHECK OUT: Arjun Kapoor can't control box-office!

His star appeal has widened considerably after the super-solo-box-office success of his film 2 STATES. He plays a suave and sophisticated role of a sensitive IIM (A) graduate in it. This was a big departure from his earlier films that capitalized more on his brawny persona. Arjun has now emerged as a ‘metrosexual’ youth icon much sought after by companies marketing male grooming products in India.

One such top of the line global brand has appointed him as the ‘brand ambassador’ of its male grooming business in India. He will be particularly promoting the pro-skin advanced trimmer launched by the company at the event mentioned above.

While speaking on the occasion, one of the top executives of the company said, “Arjun personifies everything male grooming stands for - youth, style, and confidence. Who better than him to endorse the male grooming product range that is designed to give the youth the power to be style icons in themselves.” 

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)



  


   Comments


 
  

More related news


- Shah Rukh Khan-Arjun Kapoor share same frame - News
- Arjun Kapoor: Writers should get paid more & we should inculcate more writing - News
- When Ayushmann Khurrana left Arjun Kapoor speechless - News
- Arjun Kapoor: We actors look forward to watch Ranbir Kapoor's films - News
- Arjun Kapoor: BOMBAY VELVET is going to be another risk for Ranbir Kapoor - News
- Bollywood stands by Team India despite World Cup loss against Australia - News
- When Arjun Kapoor turned nerdy into sexy - News
- Arjun Kapoor: Sonam Kapoor is getting better slowly - News
- Arjun Kapoor-Sonakshi Sinha come together for Varun Dhawan - News
- Arjun Kapoor's 'star-struck' & 'gatecrasher' moment with Hrithik Roshan & Farah Khan - News
- Arjun-Sonakshi's TEVAR is decent, 320 crore for Aamir's PK! - News
- Arjun Kapoor: TEVAR is different from ISHAQZAADE - News
- Bollywood's fresh jodis to watch out for in 2015 - News
- 'Captain cool' M S Dhoni's test retirement shocks Bollywood! - News
- Arjun Kapoor: I used to drop Sonakshi Sinha home - News

 

 News Archives

Movie Reviews
  Hot Gallery
Bold in blue
Bold in blue
Bollywood actresses flash their innerwears
Bollywood actresses flash their innerwears
Celebs snapped in Black N White!
Celebs snapped in Black N White!
Successful Star Marriages
Successful Star Marriages
more...

Tags

Sarah Jane Dias Mannara Marisa Verma Anushka Sharma Purab Kohli Saif Ali Khan Akshara Hassan Elli Avram Rekha Vinitha Menon Vatsal Seth Sophie Choudry Imran Abbas Naqvi Aditya Roy Kapur Navdeep Chhabra Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.