Ideal salesmanship says that living is selling in every aspect of life and to be rational in thoughts, YRF pitches this uncultivated concept with satirical flair in their next popcorn flick, ROCKET SINGH - SALESMAN OF THE YEAR. In these gloomy phases of recession and layoffs, writer Jaideep Sahni along with sporty director Shimit Amin (CHAK DE INDIA) makes it clear that this one will pulverize enthusiasm and innovation in modern creative filmmaking and audience's perception.
To the viewer's surprise, this time Ranbir Kapoor turns cherubic 'Turbanator' in his attire of Sikh salesman (Harpreet 'Rocket' Singh) with politesse that delves into modern-day office culture. Thematically speaking, music has to be in-the-groove with the mindset of the story/narration, with little room and space for mushy melodies and disco bangs, and so it comes in baggage of original soundtracks. Salim-Sulaiman, the regular and 'consistent with chartbusters' YRF composers set the breezy pace for this realistically crispy saga. It's concise (3 original soundtracks), snazzy and trendy but suffers from ultra-low promotion, with its audio hitting the stands less than a week before its big screen release. Does the music of this fun-filled flick make you empty your pockets at audio stands? Let's check this out...!
Salim-Suleiman start with funky rhythmic prelude (similar to 'Dance pe Chance' (RAB NE BANA DI JODI) to this hilariously realistic overview of an ambitious salesman in the trendy-paced 'Pocket Mein Rocket'. Benny Dayal talks in humor 'n' varying tones about the changing phases in the volatile sales business with Jaideep Sahni's comical punches coming in satirical moves. Sahni's narrative and cheeky wordings are the biggest spotlight ('Ho mehengi hai kalyug main dal pyaare, EMI se hai bura haal pyaare...) that carries flight from middle-class miseries to the enthusiastic maneuvers of a lively salesperson, engrossed in competitive marketing world. It's a tough task to perform as it is subjectively narrative rather than poetic to present and still lauds up as a decent effort in showcasing the spirits and theme of this dream-on-the-run flick. This overtly hyped track is high on stylized VFX effects with peppy vibrant shades of lead character (Ranbir Kapoor). There is sufficient pep-fizz in this sprightly number to create buzz for the flick and it will surely be bliss for the flick's promising opening.
The hodge-podge of thoughts, opinions and expressions jumbles up affair with rock-cum-pop binge taking over in racy impacts in 'Gadbadi Hadbadi'. It comes out in a format of atrociously loud hard-rock maneuvers with Vishal Dadlani's screeching yell overtones booming up the proceedings. Sahni pitches up the fastidious track with racy wordings that emotes the bedlam of events with berserk emotions of losing out 'nerves' to the work-pressure. It's again situational offerings that should well be usurping out narrative phases with hilarious punches in the flick.
Melody hits finally but in 'unplugged' version in the last offering, 'Pankhon Ko', a motivational track that talks about making dreams happen and reaching up to the top. Salim Merchant's smooth baritones in subtly stringed guitar riffs epitomizes the aspiring connotations with 'easy-on-ears' wording that gels well with the mushy melodic decorum. Sahni's lyrics gives a melancholic taste of proceeding ('Dhoop Khile Jism Garam sa hai, Suraj yahin Yeh Bharam sa hai, Bhikri hui rahein harazon Sau, Thamo koi Phir bhatanke Do...') with smoothening vocal impacts that has overall soulful feel of reaching to the hearts. Salim's voice is sheer delight with tender notes emoting out waves of emotions in streams of sentimentalism.
ROCKET SINGH is quirky, peppy and concise musical offering so far from YRF, with music that talks more than it sings for the listeners. It is the shortest so far from the esteemed banner but still gives out a satisfying feel with three tracks subjugating to the needs of the flick. Salim-Sulaiman deliver a decent toil with three compositions but nothing spectacular that can promise a longer shell life for the album.