Romcoms are in big vogue these days! It's the most predictably safe genre where Rajshri Productions have ruled 90's with super-successes of flicks like MAINE PYAR KIYA (1989) and HUM AAPKE HAIN KAUN (1994). The lukewarm response to HUM SAATH SAATH HAIN (1999), restricted acceptance to EK VIVAH AISA BHI(2008) and surprise success of VIVAAH (2006) had made them a specialist and favorites in this much-accepted genre. ISI LIFE MEIN brings them back again in the limelight with a new lead pair and music taking out unpredictable route in new composers Meet Brothers and Anjjan compositions. Fresh, breezy and youthful- as one expects from the title, Meet Brothers and Anjjan gets a major opportunity to prove their mettle and make themselves in cadre of promising and likable entrants in musical arena. Despite the flick's low profile and weak face-value, Rajshri Films have a track-record of delivering bountiful chartbusting musical successes in the past and expectations from this album will be notably higher. Plagued by nominal promotions and almost zilch expectations, ISI LIFE MEIN enjoys the benefit of being a teenybopper's musical delight and so one may expect a big surprise from this family-drama oriented mushy love saga. Out of the teens and into the fresh youthful spree of happenings, let's plug into its musical offerings...
Jovial and full of life! Hot "n" happening escapades in today's urbane life gets into talkative verbatim and creates lovable splashes in peppy-sounding "Isi Umar Mein". Manoj Muntashir's lyrics sounds more like "SMS-shayari", labeling social networking sites, coffee, popcorn etc to taking plot on Moon, as the present-day charms of modern-day youth. It may not be lyrically synchronized to perfection but breezily emoted one-liners are refreshingly enterprising in their deliverance and create style statement for the flick. Mohit Chauhan's sonorously profound vocals are eclectically modulating in flows of tangy guitar strumming and slender humming (Dominique Cerejo) and come out in tonality of perfect "picnic or bonfire" fun-filled special soundtrack. Shreya Ghoshal's impressive demure romantic rendition in the latter half changes decorum into mushy duet and works in tandem with the youthfulness of the track.
Its "unplugged" version has more romantic blues in those Mohit Chauhan hilly connotations that are conjugated in proportion to whistling and tender guitar strumming in the backdrop. Extremely likable vocal gestures with ideal voice throws, makes its one special ballad that can be played again and again on romantic evenings. The first musical outing may not be great or trendsetting but a decent toil that exudes a youthful signature feel to the album.
"Wah Wah Ramji, Jodi Kya Banayi..." (HUM AAPKE HAIN KAUN) and now "Ramji 24 X 7"! Rajshri's longstanding family traditional values' traditional outings on silver screen have always been extravagantly colorful and volubly catchy. The fervor is maintained with similar zeal in the album's finest soundtrack titled as "Ramji 24 X 7". It's a customary "ladies-sangeet" type of exciting fun-fare that comes out as adulation to Lord Rama with added chirpiness of playful punch-line "Nai-Nai-Nai" and rip-roaring electronic fillers. Shreya Ghoshal's mischievous volubility in high notes is the main highlight that sets the ambience for loads of frisky playful happenings. Kavita Seth's peculiar folksy vocals in the prelude give it an ethnic feel while brief Debojit Saha rendition adds boyish charms to it. Cherubic nursery rhyme stylized chorals along with perfect audio mixing and digital mastering gives it a modish melodic feel, giving it an extra-edge over other soundtracks. If promoted aggressively, this soundtrack has maximum prospect of becoming a chartbuster and added slick choreographic moves will be great visual delight for viewers.
"Ramji 24X7 (remix)" tries to invigorate trendiness with extra racy DJ spins and accelerated tempo that gives it a foot-thumping feel for the dancing floors. It's a contemporary DJ work that should be a boost in creating "word-of-mouth" for this youthful romcom. Playful!!!
"LOL-Live Out Loud"-flick's tagline comes out as the next musical happening of the album with zestful hard-rock spirits taking over the groove. It is an over-the-top campus-friendly song that talks about carefree and cheerful happenings among the youth clan. Suzanne D'Mello and Shreya Ghoshal turns out extra-vociferous in ear-splitting percussive flows with Meet Bros (sounding more like Shaan) giving them support and together they sound like college rock band. As far as the composition and arrangements go, it sounds too jarringly similar to "Pump it Up" (CHANCE PE DANCE -2010) and fails to impress completely, sounding more like a routine number that has been played zillion times in typical Bollywood popcorn flick. It could have been a prize-winning feature in lauding out the tagline but disappoints completely.
In late 80's, Rajshri Films made ground-breaking success in westernized love duets and ballads ("Aaate Jaate Hanste Gaate" and "Mere Rang Mein" from MAINE PYAR KIYA - 1989) and created unparalleled history. The next soundtrack "Tere Pyar Mein" tries to refurbish this success with similar innocent romanticism. Kunal Ganjawala's soothing throaty vocals gets into softer grooves in arrangements that come in format of classical westernized symphony works. Synchronized saxophone notes, rigorous piano drills and smooth violin chorals collage appreciably with Gregorian chants in setting up ambience for a typical Shakespearean's on-stage romantic play. Shreya Ghoshal's melodramatic outrage comes in tandem with Kunal's flourishing vocals and gives it a true love-saga feel. This soundtrack sounds more like a sequel to "Mere Rang Mein" and shows the sentimental ire in the distressful love relationship. It's an appreciable musical feat and an above average soundtrack that has quality substance but lacks that extra punch of making it one super-successful love ballad in days to come.
Following the family traditional values of a typical Rajshri Film, the predictable "shaadi-ka-gaana" comes in UP folklore in customary sounding "Banni Avela Tharo Banna". Kavita Seth sings out this celebratory marriage song that welcomes the "Banna" (bridegroom) in the "Banni" (bride) household on an auspicious marriage day. Nothing to boast or analyze about it, it works appropriately with the desired situational feel and should be positive feature in film's narrative flows.
Manoj Muntashir's pen delivers divinity as the final lyrical outing of the album with the serene sounding Udit Narayan impressing out in "Tum Darshan Hum Naina". The song is a lovable prayer sung as adulation to Lord Rama's might and grace with fine support of modest sounding instrumental brilliance. It justifies the age-old pious ethnicity of Rajshri Films and promises to be big support to the projected on-screen family values in the film.
The instrumental work "Taming of the Shrew Reborn Theme" comes out as musical piece for tap-dancing and jazz music lovers. It's a different breed all-together and a choreographer's special soundtrack that works more like a situational dancing track. Blowing trumpets, clarinets and horns combine progressively with enthused piano and violin works with added sounds of tap-dancing to exude out a grand-opera touches, preferably to generate out a classic romantic feel of Shakespeare's popular romantic play "The Taming of the Shrew".
ISI LIFE MEIN has a couple of lovable musical moments to offer in its audio packaging that can be cherished for its fresh youthful appeal. Despite some genuine efforts by new composers, it fails to be as strikingly chartbusting success as Rajshri's earlier film albums were but works mechanically to deliver out needful for every desired situational feel. Cute and cherubic sounding "Ramji 24X7" holds the maximum promise to entice listeners followed with "yuppie" friendly "Isi Umar Mein" and "Tere Pyar Mein". The rest of the soundtracks are genuine conventional works in contemporary mode but all-together it's an above average album that will be facing an uphill task of surviving and thereafter excelling at the marquee.