By Ronak Kotecha, Bollywood Trade News Network

No, this is not another nauseating 'K' daily soap by Balaji Telefilms to entice the desperate housewives, across the nation. This is one of the eagerly awaited films of the year for reasons more than one, and quite rightly so, as the team of last year's musical block buster 'Tere Naam' collaborates for 'Kyon Ki.' Salman Khan, who yet again had a roller coaster ride this year, with the tape controversy reaching its pinnacle and dying a natural death on one hand, while 'Maine Pyaar Kyun Kiya,' releasing at almost the same time and thriving on the other, is paired opposite Kareena Kapoor for the first time ever. Rimii Sen, too has a prominent part to play, but when it's Himesh Reshammiya and Sameer's thunderous combo, no one, but Music has the most prominent part to play.

The humbleness of the Indian melody sets in right from the investiture of the title track that opens up with Udit Narayan making a velvety start and Alka Yagnik following suit. Nothing to be totally bowled over, listening to this one or almost on the similar lines "Dil Ke Badle Sanam," would be a no profit no loss deal. The latter, however, scores slightly better on melody. Also, for the title track, it is imperative to note that there is an assortment of versions that may not do much value addition, due to lack of the X-factor in the original itself. 

If you are in a slumber by now, Kunal Ganjawla will jolt you out of the reverie with the much upbeat "Dil Keh Raha Hai." Some pep and zest coupled with an enthralling tune and brisk beats infuse radiance into the album. Reshammiya and Sameer exhibit extreme versatilities through this one, while Kunal should pride himself in mastering the art of seduction through his sumptuous vocals, this time, well in control. The 'remix' of the track has nothing more than the relentless beats in the milieu for better boogieing and Kunal Ganjawala's express rate of speech.

In a stark contrast from the previous, that was for the pubs and discotheques, "Jhatka Maare" sounds like a rustic celebratory track in some faraway villages of India. Kailash Kher's brief aperture is promptly taken over by Udit Narayan, who goes totally mass friendly with his Bhojpuri style singing, along with the ever-so complimentary chorus. If you're the one, who can identify a fine melody beneath loud performances of the music crew, this one's just for you.

The one track that might receive a raw deal from the makers while promotions is "Aa Jee Le Ek Pal Mein Sau Janam," where melody takes preponderance. Udit Narayan and Alka Yagnik do full justice to the track that has some of the best lyrics in today's world of meaningless lyricals.

Far from the clamoring beats of 2005, 'Kyon Ki' is a straightforward attempt to recreate the magic of the 'Tere Naam' hysteria, but is nowhere close to it. Himesh and Sameer display good amount of versatility by composing songs over a range of genres, but even with all this and more, the movie only looks insipid on promos, and it is no hidden fact, as to how adversely this can affect the overall saleability of the product.