The coming Thursday, that is Janamashtmi will see the release of Karan Johar's Kajol, Kareena and Arjun starrer, WE ARE FAMILY. With a total release cost of around 30 crore, the film will have to rely on rights like satellite and DVD to bring in the profits for the makers as there is limited hype for the film plus the music has not really caught on. Giving company to WE ARE FAMILY from the next day, that is 'Jumma-Tul-Wida' will be the Wilson Louis directed MALLIKA. Given the intelligent publicity the scary but sexy MALLIKA (The talented Sheena Nayyar) may just manage to pull a surprise! One cannot ignore the third and final release of this week, the Vijay Gutte produced EMOTIONAL ATYACHAR, coming in the wake of DEV D and may find favour with the fans of the iconoclastic Kashyap
The Friday gone by saw a number of shows in the single screen cinemas as well as multiplexes being cancelled for want of audience. There were a record number of Hindi, dubbed Hindi and Marathi releases but not a single film could command even a half decent initial.
For those who are still interested to know the details, the front runner of the snail race was John Abraham's AASHAYEIN followed by HELLO DARLING, just as we had expected and predicted in our last report.
The Pradeep Sarkar directed LAFANGEY PARINDEY has managed to do average business, not at all befitting that of a Yash Raj Films' project. The film collected 3 crores from Bombay, 75 lakhs from Ahmedabad, 10 lakhs from Baroda (collections from 5 cinemas unreceived), 2.50 lakhs from Nandiad, 1.50 lakhs each from Vapi, Patan and Palanpur, 3 lakhs each from Valsad and Bharuch, 2 lakhs from Bardoli, 8 lakhs from Rajkot (collections from other cinemas unreceived), 4 lakhs from Bhavnagar, 2.35 lakhs from Jamnagar, 1.25 lakhs from Gandhidham, 25 lakhs from Pune (collections from other cinemas unreceived), 2.25 lakhs from Solapur, 1.65 lakhs from Sangli, 10 lakhs from Nasik, 5 lakhs from Goa, 2.65 lakhs from Belgaum, 2 crores from Delhi city, 27 lakhs from Noida, 17 lakhs from Ghaziabad, 10 lakhs from Kanpur (collections from 3 cinemas unreceived), 25 lakhs from Lucknow, 5.65 lakhs from Agra, 7.50 lakhs from Allahabad, 2.65 lakhs from Meerut, 1.30 lakhs each from Bareilly and Bijnore, 4.50 lakhs from Gorakhpur, 1.50 lakhs each from Muzaffarnagar and Mathura, 3 lakhs from Aligarh, 4.50 lakhs from Gorakhpur, 40 lakhs from Gurgaon, 17.50 lakhs from Faridabad, 2 lakhs from Panipat, 10 lakhs from Chandigarh, 2.35 lakhs from Zirakpur, 1.35 lakhs from Bhatinda, 5.65 lakhs from Ludhiana, 60 lakhs from Calcutta (collections from other cinemas unreceived), 4 lakhs from Siliguri, 2.55 lakhs from Guwahati, 20 lakhs from Nagpur, 8.15 lakhs from Jabalpur, 3 lakhs from Amravati, 1.65 lakhs from Akola, 1.50 lakhs from Dhule, 6.20 lakhs from Raipur, 2.50 lakhs from Durg, 1.25 lakhs from Wardha, 2 lakhs from Chandrapur, 1.25 lakhs from Khandwa, 25 lakhs from Indore, 1.65 lakhs from Sehore, 6 lakhs from Bhopal, 20 lakhs from Jaipur (collections from 5 cinemas unreceived), 4.50 lakhs from Jodhpur, 5.35 lakhs from Ajmer, 2 lakhs from Bikaner, 3 lakhs from Kota, 1.25 lakhs from Warangal, 1 lakh each from Aurangabad and Parbhani, 2.10 lakhs from Nanded, 20 lakhs from Bangalore, 4 lakhs from Mangalore, 2 lakhs from Vijaywada, 5.75 lakhs from Vishakhapatnam, 1 lakh from Madras and 2 lakhs from Kochi. Netting around 17 crore in its opening week, the the Neil-Deepika starrer will manage to bring marginal profits, based on non-theatrical rights and that too because the makers are also the worldwide distributors.
LAFANGEY PARINDEY has been totally rejected in the Overseas, grossing a paltry ?29,359 from UK till the second weekend (27-29 August).
Meanwhile, the collections of PEEPLI [LIVE] crashed badly in the second week. But does that really matter? NO! The fact is that the film was already a hit even before the first week got over thanks to brand Aamir Khan. During the week PEEPLI [LIVE] collected 50 lakhs from Bombay (collections from 34 cinemas unreceived), 13 lakhs from Ahmedabad (collections from 2 cinemas unreceived), 2 lakhs from Baroda (collections from 5 cinemas unreceived), 2 lakhs from Rajkot (collections from other cinemas unreceived), 6 lakhs from Pune (collections from other cinemas unreceived), 3 lakhs from Nasik, 1.35 lakhs from Goa, 70 lakhs from Delhi city, 15 lakhs from Noida, 8.50 lakhs from Ghaziabad, 5.50 lakhs from Kanpur, 15 lakhs from Lucknow, 2.35 lakhs from Agra, 5.15 lakhs from Allahabad, 1.25 lakhs each from Meerut and Bareilly, 3.10 lakhs from Gorakhpur, 21.75 lakhs from Gurgaon, 8 lakhs from Faridabad, 4.65 lakhs from Chandigarh, 1.50 lakhs from Zirakpur, 2.65 lakhs from Ludhiana, 11 lakhs from Calcutta (collections from other cinemas unreceived), 1.50 lakhs each from Guwahati and Siliguri, 7.50 lakhs from Nagpur, 6.50 lakhs from Jabalpur, 3.25 lakhs from Raipur, 1.15 lakhs from Chhindwara, 12 lakhs from Indore, 5.50 lakhs from Bhopal, 10 lakhs from Jaipur, 1.65 lakhs each from Jodhpur and Ajmer, 1.10 lakhs from Bikaner, 7 lakhs from Hyderabad (collections from other cinemas unreceived), 10 lakhs from Bangalore, 1 lakh from Mangalore and 1.55 lakhs from Vishakhapatnam.
Adding another 6.20 crore, PEEPLI [LIVE] has netted a superb 28 crore (given its cost and cast) in two weeks from India. The starless film is rocking the Overseas, grossing $704,775 from UK till the third weekend (27-29 August).
Moving on, the Abhay-Sonam starrer AISHA is on its way out of the cinemas. The film collected 5 lakhs from Bombay (collections from 10 cinemas unreceived), 20 lakhs from Delhi city, 2.65 lakhs from Noida, 1 lakh from Ghaziabad, 1.15 lakhs from Lucknow, 5 lakhs from Gurgaon, 1.35 lakhs from Chandigarh, 1 lakh from Ludhiana, 2.50 lakhs from Calcutta (collections from other cinemas unreceived), 3 lakhs from Hyderabad (collections from other cinemas unreceived) and 1.50 lakhs from Bangalore.
Adding a further 75 lakhs AISHA has netted a below par 18.75 crores in three weeks from India. AISHA is a commercial failure, but the makers will break even thanks to pre-selling the non-theatrical rights. AISHA has also been rejected in the Overseas grossing a poor ?115,589 from UK
Ending this week's column with Milan Luthria's ONCE UPON A TIME IN MUMBAAI, the film is still generating significant numbers (especially in Bombay circuit) and collected 25 lakhs from Bombay (collections from 31 cinemas unreceived), 15 lakhs from Ahmedabad, 1.25 lakhs from Baroda (collections from 5 cinemas unreceived), 3.65 lakhs from Rajkot, 5 lakhs from Pune (collections from other cinemas unreceived), 1.50 lakhs from Nasik, 20 lakhs from Delhi city, 3.50 lakhs from Noida, 2.50 lakhs from Ghaziabad, 2 lakhs from Kanpur, 4.20 lakhs from Lucknow, 4.65 lakhs from Gurgaon, 1.50 lakhs each from Faridabad and Chandigarh, 5 lakhs from Calcutta (collections from other cinemas unreceived), 5 lakhs from Nagpur, 2.10 lakhs from Jabalpur, 2.50 lakhs from Raipur, 3 lakhs from Indore, 2 lakhs from Bhopal, 1.75 lakhs from Jaipur, 5 lakhs from Hyderabad (collections from other cinemas unreceived), and 3 lakhs from Bangalore.
Adding another 2.20 crores, ONCE UPON A TIME IN MUMBAAI has netted a good 54.70 crores in four weeks from India.
The Ajay-Emraan starrer is a clean hit. The film though has been rejected in the Overseas grossing just ?126,696 from UK.