New Delhi, Oct 2 (IANSlife) Premium scotch brand Dewars is offering unique gastronomical experiences pairing food and double-aged scotch at its newly launched The Doers Club across the country. The experience will curated together by a chef and a celebrity, who has a keen interest in food and scotch.
The Doer’s Club pop-ups will have a chef preparing a flavourful limited menu from a live counter. The menu will be curated by the chef together with a celebrity and guests will enjoy these gourmet delicacies with Dewar’s highballs by Tommy Dewar’s. Enabling an enriching and wholesome drinker experience, the brand also plans to introduce the millennial audiences to the’drink less and drink better’ trend.
Anshuman Goenka, Director Marketing of Bacardi India, said: “Food is an important aspect of the drinker experience in India and Dewar’s double-aged scotch pairs best with gourmet food. We are looking at bringing this out through our latest creative endeavour, The Doers Club. We will be focusing on power duos of chefs and foodie celebs to co-curate the Dewar’s experiences. We look forward to bringing these experiences to our customers to celebrate the magic of our double-aged scotch.”
The first session brought together chef Pooja Dhingra and producer, creative director and stylist Rhea Kapoor to curate a gourmet food and drinks experience titled ‘Butter and Scotch’ at Soho House, Mumbai on September 27.
Speaking on the occasion, Dhingra said: “Scotch is no more a man’s drink. We see women and millennials enjoying scotch all over India now and I am glad to be a part of The Doers Club as it has given me the opportunity to bring together my passion for food and curate something new using Dewar’s as an important ingredient, along with Rhea Kapoor.”
Kapoor said: “I was thrilled when the idea of The Doers Club was proposed to me. I believe it’s a great initiative by the brand. I love food and I believe the idea of conducting a session with Pooja was great.”