The art to perfecting your pout!

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Day or night, we don’t feel like we have our game face on till we glide on some Lipstick. Did you know this beauty essential has an entire day in its honour? Each year, International Lipstick Day is celebrated on the 29th of July… and there is nothing that pleases us more than to show a little love for this magic tool.

Joining us in the festivities is Amazon Beauty, with a specially curated ‘Lipstick Day’ Store! From transfer-proof mattes to everyday nudes, tinted lip balms to lip primers, the store offers a wide selection of lipsticks in different shades and textures to give you confidence and add a pop of colour to your daily routine.

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Lipsticks have changed throughout the centuries in so many ways- from colours to textures and much more. The ‘Lipstick Day’ Store has been specially curated to bring out the artiste in you by giving access to thousands of lipsticks to suit our unique need.

One can choose from specially crafted combos and offers with up to 40 per cent off on bestsellers featuring brands like Lakme, Maybelline, Revlon, Faces Canada, Sery, Colorbar and others.

Here are some picks to help you navigate the choices:

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The New Normal: Transfer-proof mattes
For girls who love to go all-glam with their makeup even with face masks on, these transfer-proof lipsticks are a no brainer. Available in shades of nudes, pop colours or basic reds and more, these lippies help keep your masks from getting messy.

Maybelline New York Color Sensational Creamy Matte Lipstick
SUGAR Cosmetics Smudge Me Not Liquid Mini Lipstick Set (Bold Set)

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Work from home: Everyday Nudes
Everyday Nudes
Classic nudes, the LBD of beauty, are every woman’s go to option for a minimal makeup look. The colour is perfect for those at-home video meetings.

Lakme 9 to 5 Primer and Matte Lip Color
SUGAR Cosmetics Smudge Me Not Liquid Mini Lipstick Set (Nude Set)

Digital dates: Tinted Lip Balms
Tinted Lip Balms
The versatile tinted lip balms not only moisturise your lips but also add a little colour for that low-key tint. These are favourites for that first virtual date, dolled up without trying too hard!

Revlon Kiss Cushion Lip Tint

Webinars: Lip Primers
Lip Primers
A good primer base is all you need to keep any lipstick on for longer. It plumps fine lines around the lips while also ensuring smooth application.

Colorbar Lip Prime and Care
SUGAR Cosmetics Seal The Show Lip Primer

Lipstick through the decades
While all of us are still between Lockdown no ( we’ve lost count) and Unlock 2 (maybe), we still have the luxury to sit in front of our dressing tables, turn up the volume and experiment with lip colours. From the glamorous 50s, to the trippy 70s, over the top 90s and a backlash of nudes in the years running up to 2010…. see which decade makes you feel and look fabulous!

20s and 30s (Plums)
Gatsby-esque parties, feminine rebellion and a show of wealth and status defined this decade of darker lips shades. Add drama to your look with these luscious plum lipsticks for a perfect pout.

Faces Canada Weightless Matte Lipstick 4g Flamboyant Plum
Lakme Absolute Argan Oil Lip Color, Juicy Plum

40s and 50s (Reds)
With a rise in colour films and actresses like Marilyn Monroe, hot red lipsticks gaining popularity. Swipe on iconic picks in a powerful red for movie-star style.

Revlon Colorstay Overtime Lip Color
Maybelline New York Super Stay Matte Ink Liquid Lipstick

60s and 70s (Neons)
The era of the flower child and hippie subcults in America was marked by headbands, loose waves and bright coloured lips. Opt for neon shades to create an archetype of statement lips.

Maybelline New York Color Show Intense Lip Crayon, Flaming Orange
MyGlamm Lit Liquid Matte Lipstick

80s and 90s (Contrast liner)
The rising popularity of on-screen makeup led to heavy experimentation, giving us the trend of lipstick and lip liner in different shades. A lip liner makes your lipstick look better and last longer.

Colorbar All-Rounder Pencil-Sexy Silhouette, Pink
Revlon Colorstay Lip Liner Pencil (Plum)

2000s (Lip Gloss)
The 2000s were all about glitter, shine, and glam. Sticky lip gloss made its way into the mainstream with everyone from celebs to teenagers trying it. Glosses leave your lips looking radiant, healthy and hydrated.

Lakme Lipgloss, Bubblegum
SUGAR Cosmetics Time To Shine Lip Gloss

2010s (Matte Lips)
In what appears to be the complete opposite of the 2000s, glosses were ditched to make way for super matte liquid lips. Matte lipsticks feel comfortable on the lips and last longer.

MyGlamm Manish Malhotra Liquid Matte Lipstick
Sery Capture D’Matte Lasting Lip Color


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