Advertisement involving a star riding on the bandwagon of a popular sports event, coupled with the simultaneous film release indeed seems to feed on each other, at least for Abhishek Bachchan it has happened like this in DUM MAARO DUM. In the fourth season of the IPL seldom does a match go by where Abhishek Bachchan does not appear in an advertisement with his Idea in one innovative form or the other, and it seems to have helped in attaining a box office success for his latest film DUM MAARO DUM, which inspite of facing a still competition from DHARTI (Jimmy Shergill's Magnum opus in Punjabi), has been able to garner around 23 crore and these are good figures.
Now if one were to analyze what went in favor of Abhishek Bachchan, in all probability his enactment of the role of a cop, probably coinciding with the anti-state sentiment, and he representing a character who wants to fight against the system, symptomatic of the current state of impasse in which our society is in, and also resembling the kind of films that his father Big B used to do in his days of yore.
DUM MAARO DUM is indeed celebration of a personal victory against the system which does not having any encouragement for those who want to stand on the right side of law, and it could be the catalytic factor how it has scored a hit with the fans in Mysore circuit as well. After all, corruption is one category that is above caste and creed, and if one tries to make an attempt to weed it out, though symbolically on the cinematic screen, he immediately registers a chord with the audience and they give him their stamp of approval. Abhishek Bachchan seems to have found one such chord through DUM MAARO DUM, and with some good support from the star cast it has become a surprise hit during the season.
May be, now the Paa aka Big B has to see the film and offer his comments about the manner in which Junior B has interpreted the character of a Policeman as there is no better judge than him to do so, after all Big B has played the maximum number of police characters on the silver screen. For Big B it would be redemption as his tweet on RAAVAN in relation to the performance of Chota B would be wiped out, once he tells the world his interpretation of Chota B's performance in DUM MAARO DUM.