Badmaash Company Movie Review

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Following the glitzy Quentin Tarantino's ethics of depiction of crime world, YRF takes another stylish turn into upbeat multiplex cinematic works through BADMAASH COMPANY. It is substantially high on its 'style-quotient' and all it demands is equally tantalizing musical outburst that can create 'word-of-mouth' among youngsters. Pritam did this for YRF twice in DHOOM and DHOOM-2 that later became a rage among listeners. After super-successful crime-thriller KAMINEY, the flick is heavily fuelled high with Shahid Kapoor's sinisterly designed stylish character that is matched to perfection with bold avatar of promising Anushka Sharma. Can this company of 'Badmaash' be reaping profits on its musical balance-sheet? Let's check out the values of its 'assets' and 'liabilities' by going through the baggage of its musical contents. The expectations are humungous and feel is modishly high as we press to the 'play' button….

Loud bass guitar strumming, maddening electronica disco feel and squeamishly loud vocals collage for sequence of eventful roguish happening in 'Ayaashi'. It brings out different shades of KK-Pritam's conglomerate with mix and match of hip-hop and 'death-rock' metal appeal making its diversified presence with thumps of electronic beat patterned arrangements. Well suited for flashy engaging moments, this brings out 'B' worded verbatim (Beparwah, Behaya, Befikrey and Badmaashi) for dark-noir cinematic appeal in its first few one-liners and connects well with the theme of the flick. KK's sports an all-together different vocal rendition in backdrop of frantic chorals that gives it an overtly high urbane outlook. For its experimental maneuvers in arrangements and rendition, it will have mixed reactions and all it desires is a set of eye-goggling SFX moves that can really set the screen on fire.

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The tempos are raised; temperature gets soaring high with invigorating disco-beat fillers mixing with energized thumping 'club-remix' appeal in 'Ayaashi (remix)'. It's a typical discotheque number that should be encouraging pep-factor for flicks in promos and teasers.

The next one is 'Jingle Jingle' that glorifies SMS-ing style of lyrical writing in tuneful setting of 'bhangra' beat music in format of conventional nursery rhyme ('Jingle Jingle…'). It's like spicing of tracks like 'Chand Taare' (YES BOSS), 'Sabse Bade Rupaiyee' (BLUFFMASTER) with overtly heard arrangements, wishy-washy wordings, highlighting the sky-high aspirations of the youth-brigade. Pritam's composition sounds average with mediocre 'bhangra' beat impulse and sounds like tailor-made situational soundtrack. Unlike 'Masakali' (DELHI-6), this time Mohit Chauhan's innovative singing style couple with snazzy emceeing fails to impress and makes this as average situational score.

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I mean, going to USA and starting a scam by teenagers who have just made two trips to Bangkok is unbelievable. These guys are not going to Bhuleshawar! And since when has it has been easy to 'finger' the Americans in their own backyard with no fear of the law. These and more such silly gags is what BADMAASH COMPANY is all about.

Actually, the movie reminds me of MUMBAI SALSA released a few years ago, which also revolved around four friends. That was a more interesting script but for lack of star power, it fared badly.

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I remember Shahid coming on television during the IPL matches a few weeks ago, saying that the con jobs were so believable, and convincing when he read the script that he immediately agreed to do the movie. Unbelievable!

Debutante director Parmeet Sethi's BADMAASH COMPANY has no meat. It's superfluous and at times has plots that are unbelievable. It's about three friends and their quest to get rich. On their way to Bangkok, as 'carriers' for a smuggler, they are introduced to another, a girl who is also on the same mission. Thus begins the journey of the quartet of Shahid Kapoor, Meiyang Chang, Vir Das and Anushka Sharma.

Their plans to get-rich-fast are hackneyed and hilarious. First, they import shoes from Bangkok. Reebok, to be precise. Oh yes, I forgot to mention, the movie is set in 1994, when this city was called Bombay and there was import duty of 120 percent on shoes. They ask for delivery of all 'right' shoes to one destination and the 'left' to another. They refuse to pick up the consignment and at the auction by the Customs, they pick it up in scrap, match the 'right' with the 'left' and sell of the shoes without paying the Duty and make a whooping profit!

When then Finance Minister Manmonhan Singh opens the Indian market, shoe importing goes out of the window, and out fly the four to USA. There they use the same formula for gloves. When they are caught, they move into real estate and then all four fall apart. Yes, they come back again, but this time for honest project; for a shirt, which changes colour every time you wash it. This faulty consignment has come from Madras to Shahid's uncle's (Mama's) factory in the US. Mama feels he is looted. Shahid has another idea. He even gets Michael Jackson to wear these check shirts and influences the pricing at the stock market. Man, Man Man… Parmeet Sethi what have you done?

I mean, going to USA and starting a scam by teenagers who have just made two trips to Bangkok is unbelievable. These guys are not going to Bhuleshawar! And since when has it has been easy to 'finger' the Americans in their own backyard with no fear of the law. These and more such silly gags is what BADMAASH COMPANY is all about.

Actually, the movie reminds me of MUMBAI SALSA released a few years ago, which also revolved around four friends. That was a more interesting script but for lack of star power, it fared badly.

I remember Shahid coming on television during the IPL matches a few weeks ago, saying that the con jobs were so believable, and convincing when he read the script that he immediately agreed to do the movie. Unbelievable!

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