With announcement of its release date as 20th December 2013, DHOOM 3 has played a master stroke no less. While the Aamir Khan starrer would arrive on a regular Friday, it would now benefit from an additional Christmas Day holiday that forms in the middle of the week.
|view DHOOM 3 videos|
“Earlier there was quite some deliberation around the release date of DHOOM 3. It was also being contemplated that if released on 25th December itself, which falls on Wednesday, it would enjoy a five day long weekend. Reason being that it is a holiday season and most people have an off day during this time period. However, once the think-tank at Yash Raj brainstormed further, it was felt that bringing the film on 20th would further end up adding five more days to this holiday season,” informs a source.
CHECK OUT: Aamir Khan & Katrina Kaif starrer DHOOM 3 teaser: Stunt-filled & Sexy!
The film now has effectively 10 days to make ‘Dhoom’, right from 20th to 29th December, what with two weekends and one National holiday giving it as many as five open days to play around. Add to that the interim holiday season on rest of the weekdays and sky is the limit for the Aditya Chopra production.
“Of course it is eventually the content that would do the talking; nothing can beat that. However in the times when quickest 100 crore has been recently scored by CHENNAI EXPRESS and holidays have traditionally added many more crores to the final tally, a good strategy is the need of the hour,” informs a trade insider, “In that context the base has been set for the film. If it manages to justify the kind of hype that has surrounded it ever since its announcement, sky is the limit. There would be no stopping this ‘dhoom’.”
Do we see another 200 crore affair in the offering here?