After releasing the year's most touted film DHOOM 3's first trailer starring Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra in the IMAX format, the DHOOM 3 makers are ready to add a new 'first' in their list.
The impact of the trailer has been so huge that the multiplexes have commenced the advance booking of the film, almost a month before its release.
It is for the first time in the history of Indian Cinema that multiplex chains started accepting pre bookings immediately after the launch of the trailer and that too on audience demand. Usually, the multiplexes start pre-bookings one week prior to the release of the film.
When contacted the spokesperson of the film, they confirmed the news. 'Yes, the impact of the trailer was big and there was a huge demand from the audiences, due to which pre-bookings began'.
The film is slated to release on December 20, 2013.