As per viewers’ content preferences Akshay Kumar enjoys wide popularity overseas

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Akshay Kumar has secured the top spot in a list of popular Bollywood actors outside India, according to a study. Akshay Kumar’s last outing KESARI was a successful film and most of his recent past films have been received well by the audience and critics alike. Akshay Kumar is closely followed by Salman Khan, Shah Rukh Khan, Amitabh Bachchan and Varun Dhawan. Akshay also became the 'most watched' actor as per the consumption study.

The findings are a part of a consumption trend study done by Spuul, a video-on-demand (VOD) streaming platform for Bollywood and regional movies. The report is based on a demographic data and consumption pattern which resulted in insights about what Indians and Indian diaspora are viewing, read a statement.

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Mayur Krishna, Content – Head at Spuul, said, "Through this study, we hoped to understand our viewers' content preferences and how we could improve their experience on our platform."

The data in the report was gathered from January 1 to April 30 from more than 47 million registered users of the platform in India, Australia, New Zealand, UK, US, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the UAE. [IANS]

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