When it comes to film promotions or grabbing the eye balls of the audience, filmmakers & actors can go to any extent. They will leave no stones unturned to make the right noise for their film. While some go on promotion spree, some others opt for exaggerated marketing and have larger-than-life presence. And there are some who adopt for contextual advertisement to hit the right note.
Well, we are talking about Akshay Kumar starrer TOILET – EK PREM KATHA, which has been in news already for its unusual content and name. Now the makers & the innovative brains behind the marketing of the film have quite interestingly made use of point blank contextual advertising to publicize. Since the film has PM Narendra Modi's Swacch Bharat Abhiyan campaign as its underlining subject and highlights the importance of the pay-and-use toilet scheme and curbing the social evil of defecating in the open, the makers have placed the posters of the film outside public toilets. Thereby giving out the message clear & wide along with the film promotion.
Well, after witnessing this stint, we won’t be surprised if the protagonists of the film – Akshay Kumar & Bhumi Pednekar use the public toilets for marketing & promotions to make it appear more real!