A leading sports broadcaster recently announced a promotional tie-up with leading Bollywood superstar Akshay Kumar for the first edition of Hockey India League (HIL). Akshay Kumar, who is popularly known for his blockbuster Bollywood hits and hard hitting action roles, will be promoting the league through specially crafted promotional spots. He will also use this opportunity to promote his upcoming movie SPECIAL 26. The movie is scheduled to release on 8th of February 2013.
Speaking on the occasion, Akshay Kumar, said, ''I am glad to be associated with this spectacular event. I am a sportsperson by heart and it is good to see world class hockey action across cities in the country. I have seen some of the matches and loved what I saw. The quality of action is amazing as you see the best of players in the world showcase their talent on the turf.''
He added, ''This is exactly the kind of hockey which will attract the youth of today. This league has the potential to change the face of hockey in the country. I will follow as many matches as I can and I think we have here a recipe for a very successful property for years to come.''