Sajid Khan and Sajid Nadiadwala have done their bit to end Shahrukh Khan–Shirish Kunder–Farah Khan fracas and now they have decided to some real business. Plans are already in place for HOUSEFULL 2 and they are aiming for nothing less than a record start.
|HOUSEFULL and AGNEEPATH|
While Karan Johar and Hrithik Roshan have done it with AGNEEPATH, hence proving that Salman Khan isn’t the only one to stake claim on opening day collections, what isn’t being ignored is the fact that Republic Day holiday had a huge contribution to make in the film registering a mind boggling opening. No wonder, HOUSEFULL 2 too has taken cue from that and expecting a great start with the release coinciding with holiday season.
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”Record opening weekend collection of films like BODYGUARD (Eid), RA.ONE (Diwali), DON 2 (Christmas) and now AGNEEPATH (Republic Day) has established quite strongly that if there is a holiday that falls in and around the release date, the collections get a major push. The end result could be anything as it depends on the overall packaging and the actual content of the film. However all the important opening weekend is taken care of as holiday lends a major advantage. In any case most of the films are now dependent on their opening weekend and a holiday is just like a cherry on the top,” says an insider.
There is enough evidence to back this claim because each of the aforementioned films has collected over 100 crores at the box office and now AGNEEPATH too is all set to do that. No wonder, Sajid Nadiadwala is also pitching his multi-starrer HOUSEFULL 2 as a biggie that would embark on a record breaking start. With the film releasing over an extended four day long weekend which is made of holidays (Thursday 5th April is Mahavir Jayanti and 6th April is Good Friday), sky is the limit for it if the word of mouth catches on in a big way.