To commemorate the success of power brand ‘GRADO from The House of GBTL and OCM’, the brand organized the ‘GRADO Super Shahenshah Meet’ to celebrate its meteoritic rise in the Industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Mr. Amitabh Bachchan.
The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the ‘GRADO Dekho, Big B se Milo’ contest; recognition and felicitation of top performers, in several categories, for the revered houses of GRADO – GBTL and OCM and celebrating its association with Big B as their Brand Ambassador.
Amidst all the happiness and cheers of the crowd, Mr. Amitabh Bachchan was felicitated onstage by Mr. Rajendra Agarwal, Mentor, GRADO. Following this, the former indulged in a candid conversation with the audience seated at the event.
Speaking about his journey with GRADO, Mr. Amitabh Bachchan, Brand Ambassador, GRADO said “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate… Products come in such classic colours, innovative textures and patterns, hence making it versatile in nature. The brand’s tagline, ‘Aap bhi Grado Peheniye Ek Baar, Phir Yeh Hi Pehnenge Aap Baar Baar’ hits the bulls eye because once you try their fabrics, you won’t feel like buying any other. I congratulate the entire GRADO team for the spectacular growth pace in just over a year. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.”
After an engaging session with the crowd, it was time for an enjoyable quiz titled ‘GRADO ke GYANI’ for all the retailers and wholesalers present at the event, with Mr. Amitabh Bachchan being the Quizmaster and Mr. Siddharth Kannan being the Moderator for the same. There were 6 lucky guests who were questioned by Big B himself about GRADO and the whole crowd was in all cheers.
This was succeeded by the “Sawal Aapke, Jawaab Big B Ke”, wherein Mr. Siddharth Kannan asked Mr. Amitabh Bachchan to answer few questions by the audience, to know more about his association with GRADO as its brand ambassador, his journey with the team and more. To add to this 5 blazers were signed by Mr. Amitabh Bachchan himself and these will be gifted to our lucky guests.
The lucky winner of the ‘GRADO Dekho, Big B se Milo’ contest, wherein Mr. Amitabh Bachchan himself presented the award, a brand new car, to the awardee, Mr. Rajeev Arora from Jodhpur, by handing him the car keys followed by GRADO’s Top Management team delivering the ‘Vote of Thanks’ for Big B.
GBTL & OCM, two heritage brands, have launched a New-Age Brand called ‘GRADO’. With the advent of ‘GRADO’ and the combined star wattage of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in the Luxury Fabrics & Apparels industry.