One of the leading brands, partners with the 12th edition of River to River Florence Indian Film Festival set to take place at Cinema Odeon, Florence, Italy from 7-13 December, 2012, fortifying its long standing Italian-Indian connect. River to River is the maiden festival exclusively crafted for films from and about India, formed under the patronage of the Indian Embassy and its Roman counterpart. Commemorating the best of Indian talent, the festival will pay tribute to none other than living legend Amitabh Bachchan, who will address the opening ceremony.
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Engaging with the awards committee, the brand makes a grand entry on the circuit with the Foundation Award for the feature film category, whose jury will comprise of a special committee from the Foundation. The five feature films in competition for the River to River Bitebay Audience Award are ROCKSTAR, Alexandra David Ne’el, J’IRAI AU PAYS DES NEIGES, ADAMINTE MAKAN ABU (Abu, son of Adam), BHOOTER BHOBISHYOT (Future of the Past) and CHITTAGONG.
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Speaking on their association with the film festival, Ravi Chopra, Chairman and Managing Director, of the leading brand says, ”We salute the spirit of Indian films and encourage more such global cultural exchange.”
River to River celebrates this important year for Indian cinema as it turns 100. Commemorating the birth of the film industry, River to River will present a restored version of the very first Indian film, RAJA HARISHCHANDRA by Dadasaheb Phalke, in collaboration with the National Film Archive of India. The week-long extravaganza will take India to the beautiful city of Florence, giving a stage to all those Indian films that have an interesting and unique story to tell.