Anushka Sharma’s last film NH10 which released last week has been loved & appreciated by the masses & critics alike. The beautiful actress is overwhelmed with the response & is very happy with whatever has happened, but she also feels that the film could have been marketed better.
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At an interview, when Anushka was asked if there is any part of the filmmaking process that she could have done better she said, ”I wish we could have marketed the film a little bit better.”
When further probed about what held her back from promoting this film she said, ”It’s difficult to market a film like NH10. It doesn’t have songs & since it is a smaller film, it is difficult to find spends like that for marketing. So, maybe that is something that I felt like if we could have done that. I am pretty happy with whatever has happened, if you ask me something that I wanted to do then I would say marketing.”
Further ask Anushka if this film has boosted her confidence and she says, ”I was very confident that is why I did it in the first place. I have always had faith in certain kind of cinema which could be anything which is different; doesn’t really mean different cinema as in it has to be an offbeat, it can be a romantic comedy also, but my idea of romantic comedy might be very different, something which we haven’t seen before.”
Telling us about her film not being a smooth ride she said, ”While NH10 was something that we believe in so much and we were kind of rooting for it the whole time, it was not a very smooth ride to make a film like NH10 unfortunately. People have a tendency to fall on the very tried & tested kind of methods and this didn’t fall in that category in terms of it didn’t have that typical commercial viability although now you know that it is a revenge drama. So, it’s a universally commercial topic, that is what we thought & then it’s a thriller again commercial, that’s what we thought, but then it didn’t have songs and attachments that one usually has to a typical Bollywood film. So it wasn’t a very smooth ride to make this film. We were asked to cut corners in many places which was completely like blasphemes for a film like this.”
Hoping for her ride as a producer being smooth in the future she said, ”But I fell now there is credibility to us (my brother & me) as producers that now we will mostly find it easier to make films and we hope we get a smoother ride next time.”
Directed by Naveep Singh, produced by Phantom Films & Clean Slate Films, NH10 also starred Neil Bhoopalam & Darshan Kumar in the lead and released on 13th March, 2015.