Just a few days back actress Anushka Sharma launched her personal line of clothing NUSH. And surprisingly her clothing line has already been caught in a plagiarism row.
ANUSHKA SHARMA SNAPPED AT NUSH LAUNCH EVENT
The actress’ fashion label has been accused of copying designs from Chinese e-commerce websites. And clarifying about these allegations Pawan Agarwal, CMD Suditi Industries who is the business partner of the actress in this specific venture said, "We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same. Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our design and procurement team but also a breach of trust by the manufacturing company in China with us. We are taking serious actions, internally and externally, against this breach of faith”.
To further clarify the process of Nush’s designing and procuring, Mr. Pawan Agarwal added, “A limited percentage of the collections were manufactured by our Chinese manufacturer. As we have realised now, few of the design that we bought from the manufacturer was further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer and we are determined to take this up with our business agents."
He further added, "We would also like to mention that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. So We along with our partner Ms. Anushka Sharma are also ensuring that these specific designs are not put on floor and will discard this out from our range.”
During the launch of the label and even in the promo-video of NUSH Anushka had said, ““My nature is such, that if I'm choosing to do something, I become completely involved. I have personally taken interest in the styles of NUSH, so there's a bit of myself in all the outfits. NUSH is for every woman who is her own stylist.”
However talking about her involvement in the designs her business partner Agarwal said, “We would also like to clarify that our business partner Ms. Anushka Sharma was never part of our designing and procuring process. She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort.”
NUSH collection will be in stores as per schedule i.e. from tomorrow onwards.