Gone are the days when success really meant rave reviews or creative achievement or audience adulation or films going packed-houses. Now a movie's success is determined on the basis of its collection at the Box-office irrespective of the content or audience liking or the reviews.
And what is the benchmark? Well, the so-called '100 crore club'! If the movie crosses the mark, then it is counted amongst the hit films of the year. It is self-proclaimed as the most liked product around.
The filmmakers, producers and actors take full pride in shouting from the roof-tops, if their film has touched or even nearing the 100 cr club. Here we go listing the movies which brazenly propagated to be the best!
BANG BANG: The Hrithik Roshan-Katrina Kaif starrer is a recent case in point. Though the film was slammed by the critics, audiences too were disappointed after the huge expectations, the makers went ahead and bragged about the film being a big hit in the market by spreading the word that the film raked in 200 crores in 5 days!
JAI HO: Salman Khan's much-hyped film JAI HO was rejected by the critics and audiences alike right from the day one. Yet the people attached with the project unabashedly kept circulating stories of the movie making money at BO.
SON OF SARDAAR: Ajay Devgn and Sonakshi Sinha's SON OF SARDAAR was a classic case! Until the film touched the '100 crore' mark, the makers didn't stop from sending out press releases stating that SON OF SARDAR is going steady at the Box-office. The film neither enticed the critics nor the audience!
HOUSEFULL 2: While the film was given thumbs down from the reviewers and audiences also didn't lap it up like the first part, the loud-mouthed filmmaker Sajid Khan and his team were boastful of HOUSEFULL 2 doing good business.
RA.ONE and JAB TAK HAI JAAN: Both the Shahrukh Khan starrers that released during Diwali, minted money and crossed the expected '100 cr' benchmark, despite them being panned by the sensible lot of critics. Even the aam junta wasn't really pleased with the film's content!