T-Series’ latest release HATE STORY 2 opened in theatres today. As per market reports, the film has received a bumper opening across all markets.
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HATE STORY 2 starring newcomers Surveen Chawla and Jay Bhanushali along with Sushant Singh is directed by Vishal Pandya. This revenge thriller had already created the right buzz amongst its target audience through its bold promos and songs that are trending across platforms. The songs like ‘Aaj Phir Tum Pe’ and Sunny Leone’s club song ‘Pink Lips’ spiced up the buzz for the film. The first song released was the recreation of the old sensuous number ‘Aaj Phir Tum Pe’ and it garnered more than 6 million views online. The other songs ‘Kabhi Aayine Pe’ and Hai Dil Ye Mera along with the recently released Sunny Leone’s oomph club number ‘Pink Lips’ that crossed one million views in 3 days. The marketing activities and promos brought forward the message of vengeance and boldness.
Said Vinod Bhanushali, President Marketing Media Publishing, T Series, “People wanted to see the film and hence it has got the opening. I think the entire mix of content, super hit music and proper marketing which reached out to the audience through the right media, worked for the film.”
The response received from the audience has made the producers and distributors increase the shows and screens as earlier planned. HATE STORY 2 instead of 500 – 600 screens is now released in 1200 screens across India.