Fear has a new face and T-Series is definitely ensuring their exhibitors and media experience this fear. Bhushan Kumar and his team has gone all out to promote their next release – Vikram Bhatt's CREATURE 3D starring Bipasha Basu and Imran Abbas.
CREATURE 3D is a sci-fi thriller film which will be the first time in India that is an answer to international creature films with high quality 3D effects. Vikram with his VFX team who are based in Chennai have worked on the 3D effects which creates and impact on the 70 mm 3D screen. In an unusual marketing strategy T-Series held screenings of 15 minutes of the films footage in 6 cities across to country for media and their exhibitors to see the impact of the film in 3D. In main cities like Delhi and Mumbai, T-Series ran contest on radio and digital platforms where the winners were also showcased the footage before the release of the film. Along with TV promos which runs in 2D, T-Series has taken this route to reach their audiences to make them experience the effect of India's first ever Creature in 3D to do justice to the efforts.
The strategy has been accepted well by the exhibitors and media industry who has given a thumbs up to the film's content. The regular college kids and office goers who were also a part of the screenings loved the 3D effect and are waiting to see more. The response has been fantastic and created the curiosity to see more. The screenings were held across different cities in India like Mumbai, Delhi, Kolkata, Indore, Jaipur and Patna while they continue to go in more cities for the same.
Director Vikram Bhatt has used international software for the film which has been used in Hollywood films like AVATAR and LORD OF THE RINGS. This is the first time international software has been used in a Bollywood movie.