Cinema is all about entertaining and in the processing also setting the cash counters on fire at the box office. For the year 2012, it was a year of reckoning as a new barometer of success of film emerged, of being able to do a business of more than 100 crores. The commercial success of a film started being measured by the commercial success that it was able to achieve.
From this perspective, the year of 2012 was a huge success as the films continued to strike the 100 crore benchmark on a regular basis. Here is a chronology of the films that scaled these exalted heights and created cinematic history in India.
AGNEEPATH: It was the first film of the year and set the tone for the industry as it scaled the benchmark of Rs.100 crore within few days of its release and underlined the fact that as a producer Karan Johar indeed had the pulse of the audience and knew how to deliver hits. For Hrithik Roshan AGNEEPATH emerged as the first film in all probability to reach the magic figure of 100 crores. It would be interesting to watch whether he would reach the same heights in KRRISH 2.
HOUSEFULL 2: It was a melange of comedy, a situational comedy rather from the baton of Sajid Khan with such props as a crocodile and idiosyncratic comedy of Johny Lever and an storyline that was thin as a wafer, but reached the benchmark on account of the reactions arising out of the situations which kept the audience regaled and producers went laughing all the way to the bank. For Akshay Kumar, it was his first 100 crore film for the year.
ROWDY RATHORE: Akshay Kumar followed the success of HOUSEFULL 2 with an action film in ROWDY RATHORE, returning to his forte of action and the street fights and the rustic humor, along with rural peppering of the location with feudalism and goondaism displayed in profuse abundance, ROWDY RATHORE created a rowdy collection of 100 crores in just a matter of time.
BOL BACHCHAN: Rohit Shetty turned to humor again, bringing in the modern adaptation of GOLMAAL, with Ajay Devgn being his lucky mascot and Abhishek Bachchan in a double role, BOL BACHCHAN also enticed the audience to create a honeymoon with it and facilitate it to reach the magic figures of 100 crores. For Abhishek Bachchan, it was for the first time in his acting career that his film touched the magic figures of 100 crores.
BARFI!: One would never have thought that an unconventional film like BARFI! where the lead actor Ranbir Kapoor did not utter a dialogue and played the role of a character who cannot speak also reach magical figures of 100 crores. But its success underlined the fact that in India if issues are dealt with in a sensitive manner box office success is no big deal. This also could have been facilitated by the young viewing audience.
EK THA TIGER: Salman Khan as the Indian secret agent traveling around the globe to nab the traitors and also falling in love with Katrina Kaif, the spy from Pakistan, an action film from Yash Raj banner was an instant hit with the audience owing to its locations, fast-paced action and also Salman Khan and Katrina Kaif. Success of ETA underlined the fact that indeed Salman Khan still rules at the box office and it has left the audience as also the exhibitors salivating about the collection that DABANGG 2 would make when it releases next week.
JAB TAK HAI JAAN: Probably as a fitting tribute to the showman of Hindi cinema Yash Chopra, JTHJ also made its entry into the exalted club of 100 crore and underlined the fact that romance continues to be the driving force for the audience of Hindi cinema to march in droves into cinema halls to see Shah Rukh Khan charm the ladies once again! Was the kiss that SRK did for the first time on screen also a contributory factor, the well jury is out.
SON OF SARDAAR: Though SOS was involved in an acrimonious controversy with JTHJ, all should now be forgotten as it also did the business of 100 crores and is still going strong. One also hopes that the piquant situation that Kajol found herself in, rather an existentialist dilemma to choose between a husband and a banner-YRF that gave her the stature that she now commands, would be a thing of the past.
In the end one can say that there were 8 films that did a business of 100 crores each and one only hopes that in 2013 this number increases by 50 percent. Obviously, these figures have been achieved owing to some smart marketing strategies, but all is fair in love and war and to catch eyeballs it is World War-III that is being waged by the producers and distributors.