Content is being tailor-made for platforms: Arjun Kapoor


Actor Arjun Kapoor, who has come out with a digital property called "Arjun Recommends", says that there is no pressure if a film needs to survive the test of theatres courtesy the growth of digital space as content is being tailor-made for platforms.

"It's the best possible time for content creators. Film-makers don't need to worry about finding audiences because digital platforms are looking out for brilliant content to showcase. Film-makers don't need to feel the pressure that they would have to creatively compromise. They can cast people who fit their vision and tell the story that they want to tell," Arjun said.

Also Read: This is what Arjun Kapoor has to say on Saif Ali Khan


The actor added: "This is all thanks to the digital boom and the constant expansion of the medium. Now, there is no pressure that your film needs to survive the test of theatres. You can build on an idea and make it into a series or a mini-series. Content is being tailor-made for platforms, audience profiles and it's exciting," Arjun says.

The "India's Most Wanted" star is happy that filmmakers have so many options to make the cinema that they strongly want to make because they are assured of audiences.


"People are seeking out good content and digital has made the world increasingly connected and small. Discoverability of content is no longer an issue and great cinema or documentaries are not bound by geographies. It is an exciting time to be a filmmaker to explore and enjoy the creative process," he said.

Arjun is using his social media to start the digital property and hopes that it helps everyone looking to find good content on television, OTT or at the cinemas.


On the Bollywood front, the actor will next be seen in "Panipat" alongside Kriti Sanon.





Bollywood lyricist Anwar Sagar passes away at 70

Mumbai, June 4 (IANS) Veteran lyricist Anwar Sagar breathed his last at Mumbai's Kokilaben Dhirubai Ambani Hospital on Wednesday afternoon. He was 70.Unconfirmed reports...

Hyderabad police book Jr NTR fans for abusing Meera Chopra

Hyderabad, June 3 (IANS) Hyderabad police on Wednesday registered a case against fans of popular Telugu actor Junior NTR for abusing Bollywood actress Meera...

Sharad Kelkar: Marriage played important part in my evolution

Mumbai, June 3 (IANS) Actor Sharad Kelkar, who has completed 15 years of marital bliss with his wife, TV actress Keerti Gaekwad Kelkar, on...

Siddhant Chaturvedi unveils 1st look of his song 'Dhoop'

Mumbai, June 3 (IANS) "Gully Boy" actor Siddhant Chaturvedi has dropped the first look of his song titled "Dhoop".Siddhant took to his social media...

Hina Khan's 'rainy workout' session

Mumbai, June 3 (IANS) Actress Hina Khan doesnt believe in taking a rain check when it comes to working out. So, she stepped out...