The makers of RACE 2 have requested Deepika Padukone to drive the entire online activity of the film.
Deepika Padukone is well versed with digital space and she is very popular amongst the youth. Every post of hers trends on the net and there is a massive response to her.
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During COCKTAIL promotions she was fronting the promotion and the film garnered a massive buzz and was trending every week.
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For RACE 2, she is driving the online campaign. She has posted the logo; she would be launching all posters including her colleagues’ in the film and the promos too.
Owing to the massive youth connect that she enjoys she would be driving the digital campaign.