In today’s world where we rather persistently chase money and fame, we forget to chase happiness with the same zeal. Is the path to happiness really a challenge or is it actually refreshingly simple? This is the crux of Britannia Good Day’s new campaign.
The brand ropes in leading Bollywood actor, Deepika Padukone to nudge people to reprioritize their goals and chase the real deal, and conveys it simply as “Khushiyon ki zidd karo”.
The message: If you resolve to stay happy and pursue happiness, then every day can be a Good Day.
The film unfolds with a group of kids asking a shopkeeper for Good Day and being shooed away as they are not carrying money. Deepika, the daughter of the shopkeeper, calls them back and a friendly banter begins on what the kids can pay her in exchange for their favorite Good Day.
Watch the TVC link below to know how the “Khushiyon ki zidd” story plays out.