A brand-new show, called 'Kiska Brand Bajega', is ready to roll out to invigorate the senses and breathe in a new perspective to the ever-evolving world of brands. To kick off the first episode of this pioneer, the biggest celebrity brand and a trailblazer herself – Deepika Padukone has come on board. The show will air 13 episodes and include stalwarts from comedy, media and entertainment industry too.
It will also strongly differentiate itself from the regular chat shows by giving a comprehensive viewer experience entertainment as well as a mind opener to delve into the world of brands. The discussions will revolve around India’s biggest celebrity brands with real time conversations on trends from the marketing purview. While the first segment is a tête-à-tête about the journeys of the biggest celebrity brands themselves, the other segments of the show will feature the MDs and CXOs of the most renowned and leading brands in the industry.
The panellists include the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (MD & Chairman of Thomas Cook), Aparna Acharekar (Programming Head of Zee5).
“CNBCTV18 has been at the forefront of capturing the stories of brands that have built the India Story. In our 20th year, we bring to you a show that zooms in on some of India’s hottest celebrity brands from Deepika Padukone to Rohit Sharma to understand how they are scripting their entrepreneurial journeys. We also bring together advertising & marketing leaders, digital influencers and brand managers to decode the changing brand communication landscape,” said Shereen Bhan, Managing Editor, CNBC-TV18.
The first episode of the season of Kiska Brand Bajega will air on 26th July 2019 at 10 pm exclusively on CNBC TV-18.