The skipper of Indian Cricket team and the Chennai Super King captain Mahendra Singh Dhoni pitched for the film I DON’T LUV U at its music launch function at a suburban Mumbai hotel. Of course he was not present but his recorded message was played to the media. Dhoni is the brand ambassador of the Amrapali Group that has produced the film under the banner of Amrapali Media Vision Production. The group also launched its music division AMU with the I DON’T LUV U album.
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Present on this occasion were producer Dr Anil Kumar Sharma, associate producer Dr Pallavi Mishra, writer-director Amit Kasaria, the film’s lead actors Ruslaan Mumtaz, and Chetna Pande, and the supporting cast Murli Sharma, and Ragesh Asthana, music directors Aman-Benson, and guests from the film industry such as Satish Kaushik, Sudhir Mishra, Gaurav Chopra, Dilip Tahil, Sofia Hayat, Mukesh Rishi, Penaz Masani and many others. Ruslaan and Chetna performed on the songs ‘Ishq Ki Naa Ki’ and the title track, I DON’T LUV U from the film.
Producer, Dr Anil Kumar Sharma says, ”The film is about transforming mindset into mind change of the youth and tries to touch the heart of each youth. It contains a message you have never experienced before and you will never forget after. It is one of the best films on youth’s perception and perfection.”
Associate Producer, Dr Pallavi Mishra says, ”It has a very strong combination of powerful script, screenplay, lyrics and music. Music is the USP of our film and the famous singers – Mika Singh, Shaan and Javed Ali have lend their melodious voices to the heart touching and foot tapping songs.”
CHECK OUT: I DON’T LUV U song ‘Ishq Ki Maa Ki’ censored
I DON’T LUV U focuses on the youth of today – the fun loving and frivolous kind, extremely casual in their relationships and do not want commitments and fidelity. It is a blend of light-hearted witty moments as well as harsh realities of life.
Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship? They are willing to go through the most beautiful and much needed feeling called ”Love”. Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up into an uncontrollably ugly situation, which shatters their life completely. Will Yuvaan fight back to get his love and life back on track?
I DON’T LUV U also lays emphasis on the potential role of media in a common man’s life.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)